The Future is (Neoliberal) Female
Explicit content warning
11/04/19 • 46 min
If you’re listening to this podcast, you’ve probably heard the word “neoliberalism” before. Most of us only have a vague concept of what that means — I certainly did when I started this project. But to understand wellness entrepreneurship, we need to understand neoliberal economics — and neoliberal feminism — and how it shapes our ideas about who we are and how we’re meant to function in the world.
In this episode, we dive deep into the economic foundation of “self-worth” and discover how the value we place on our brands becomes the value we place on ourselves.
Support this show http://supporter.acast.com/bodybrandpod.
Hosted on Acast. See acast.com/privacy for more information.
If you’re listening to this podcast, you’ve probably heard the word “neoliberalism” before. Most of us only have a vague concept of what that means — I certainly did when I started this project. But to understand wellness entrepreneurship, we need to understand neoliberal economics — and neoliberal feminism — and how it shapes our ideas about who we are and how we’re meant to function in the world.
In this episode, we dive deep into the economic foundation of “self-worth” and discover how the value we place on our brands becomes the value we place on ourselves.
Support this show http://supporter.acast.com/bodybrandpod.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
What Men Feel All the Time
What drives women into multilevel marketing is the same thing that drives women into wellness entrepreneurship writ large. While MLM has codified a certain business model, wellness entrepreneurship requires the same level of commitment, often for the same slim chance at payoff.
Yet the women who remain optimistic about this business model must have a reason. And that reason is: to feel what men feel all the time.
Support this show http://supporter.acast.com/bodybrandpod.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Accountability
When we start a diet or a fitness program, we often ask others to hold us accountable.
When we launch a brand or start a business, we often feel accountable to our audience and customers.
What does all of that accountability mean, when we consider it in a neoliberal framework? In this episode, we look at economies of visibility and ask what whether becoming consumable objects via brand images is as feminist as we think it is.
Support this show http://supporter.acast.com/bodybrandpod.
Hosted on Acast. See acast.com/privacy for more information.
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