You Get What I'm Saying - Unveiling the Secrets: Insider Access to My Podcast Rebrand Promotion Strategies | with Lauren Passell (Founder, Tink Media) | Ep 100

Unveiling the Secrets: Insider Access to My Podcast Rebrand Promotion Strategies | with Lauren Passell (Founder, Tink Media) | Ep 100

05/09/23 • 94 min

1 Listener

Just because you build it does not mean they will come, which is why active marketing and promotion needs to be a crucial component to your podcast strategy. In this episode with podcast publicist Lauren Passell, we not only uncover her top strategies for attracting new listeners at your initial podcast launch and on an ongoing basis, but we also dissect the exact strategies used to promote the rebrand of Podfluencer Society. Tune in to hear what strategies are working (and not working) for Lauren's clients; how I stayed organized while working through a rebrand checklist of nearly 400 line items leading into my rebrand announcement; the major mistake I made when submitting to be featured by the major listening directories; the surprising marketing tactic that yielded the best immediate results (and that I almost didn't do); and so much more!
Lauren Passell is the founder of Tink Media, a marketing and publicity champion for creators, with a focus on podcasters and podcast outreach. Firmly believing in audience-first publicity – whether that be a book, podcast, comedy set, or album – Tink helps authors, comedians, podcasters, thought leaders and other creators help get their stories discovered by the people who need to hear them most. A respected and acclaimed leader in the podcasting space, Lauren is the editor of Podcast the Newsletter and Podcast Marketing Magic, the co-host of the podcast discovery podcast Feed the Queue, and she writes about podcasts for the Lifehacker blog. She has spoken about podcast marketing for Radio Bootcamp, SXSW, Podcast Movement, Podfest, London Podcast Festival and more. She is a judge for Signal Awards and the International Women's Podcast Awards.
CONNECT FURTHER WITH GUEST:
Instagram: https://www.instagram.com/laurenpassell
Twitter: https://twitter.com/laurenpassell
Podcast the Newsletter: https://podcastthenewsletter.substack.com
Podcast Marketing Magic: https://podcastmarketingmagic.substack.com
Feed the Queue: https://apple.co/473LQ7G
Lifehacker: https://lifehacker.com/author/lauren-passell
TINK MEDIA:
Website: https://tinkmedia.co
Services: https://tinkmedia.co/menu-of-services
Newsletter Database: https://tinkmedia.co/newsletter-database
Podcast Promo Swaps: https://tinkmedia.co/pod-swaps
MENTIONED IN THIS EPISODE:
Rephonic Graph: https://rephonic.com/graph
Podcast Rebrand Checklist: https://podfluencerproducts.com/rebrand
PRESENTING SPONSOR:
This episode of Podfluencer Society is presented by Beacons, the all-in-one link in bio and creator business platform used by 2M+ creators. Get two months FREE of Link-In-Bio Pro: https://beacons.ai/signup?c=theactualangie
CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: [email protected]
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
Support the Show: https://www.buymeacoffee.com/yougetit/membership
ADVERTISE ON THE SHOW:
To inquire about host-read ads or to become the show’s next Presenting Sponsor, please send an email to [email protected].
EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative
BE ADVISED:
Formerly titled Podfluencer Society, episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at [email protected] if you cannot find what you are looking for.
The views and opinions expressed in each episode are those of the individual contributors and do not...

Previous Episode

Revolutionize Your Online Marketing: Leadcasts are IN, Webinars are OUT! | with Cait Howard (Founder, Amplify Boutique) | Ep 99

A leadcast is a private podcast miniseries designed to nurture leads, build authority, and accelerate the purchasing process. In this episode with podcast strategist and agency owner Cait Howard, we explore the use of private podcast feeds compared to traditional webinars, the benefits of leadcasts, including how they can lead to direct sales for higher-ticket programs, the various components needed for setting up and executing a leadcast that converts, and more!
As the Founder and CEO of Amplify Boutique, Cait Howard has been working alongside powerhouse women to launch and grow their podcasts since 2019. Leaning into her focus of helping female entrepreneurs to leverage podcasting as a strategic asset in their business, Cait and her team (including her husband and business partner Phillip) have launched multiple chart-topping podcasts and currently produce shows with millions of downloads. Through her new podcast Amplify Your Brand, Cait shares the strategies she's using throughout her production and management operations, so that female entrepreneurs can make a bigger impact and further build their authority online.
CONNECT FURTHER WITH GUEST:
Learn More – Amplify Boutique: https://linktr.ee/caithoward
Amplify Your Brand (podcast): https://apple.co/3O7mwoV
Instagram: https://www.instagram.com/amplify.cait
Leadcast about leadcasts: https://amplifyboutique.mykajabi.com/leadcast
Waitlist – Amplify Your Leads: https://www.amplifyboutique.com/aylwaitlist
PRESENTING SPONSOR:
This episode of Podfluencer Society is presented by Beacons, the all-in-one link in bio and creator business platform used by 2M+ creators. Get two months FREE of Link-In-Bio Pro: https://beacons.ai/signup?c=theactualangie
CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: [email protected]
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
Support the Show: https://www.buymeacoffee.com/yougetit/membership
ADVERTISE ON THE SHOW:
To inquire about host-read ads or to become the show’s next Presenting Sponsor, please send an email to [email protected].
EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative
BE ADVISED:
Formerly titled Podfluencer Society, episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at [email protected] if you cannot find what you are looking for.
The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise.
Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Next Episode

Thinking Out Loud: How to Master the Solo Podcast Episode | with Krystal Proffitt (Host, The Proffitt Podcast) | Ep 101

1 Recommendations

Krystal Proffitt has learned major lessons after recording over 1,200 episodes, and she's here to spill ALL the tea. In this episode, we discuss: Krystal’s “PREPM” method for efficiently sharing any piece of content on any platform (particularly your podcast); how she still has fresh ideas after 400+ episodes on a single podcast feed; how she keeps her podcast content evergreen and relevant for the long term; and so much more!
Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping content creators create with confidence, and through her podcast, digital courses, and YouTube channel, she gives insight on topics like content strategy, repurposing, branding, and marketing. Krystal has spoken about content creation on several major stages, including the Ramsey Solutions Influencer Event, Podcast Movement, She Podcasts, PodFest Global, Spark Media Ventures, and Amy Porterfield's Momentum Membership. She has also been a guest on many podcasts, including Your Podcast Mentor, Mind of a Mentor, and Buzzcast by Buzzsprout.
CONNECT FURTHER WITH GUEST:
Podcast: https://apple.co/43L3tGM
Website: https://krystalproffitt.com
YouTube: https://www.youtube.com/c/krystalproffitt
Instagram: https://www.instagram.com/krystalproffitttx
PRESENTING SPONSOR:
This episode of Podfluencer Society is presented by Beacons, the all-in-one link in bio and creator business platform used by 2M+ creators. Get two months FREE of Link-In-Bio Pro: https://beacons.ai/signup?c=theactualangie
CONNECT FURTHER WITH ANGIE:
Podcast: https://www.yougetwhatimsaying.com
Listen Early and Dynamic Ad-Free on Apple Podcasts: https://apple.co/44Y6rbY
Social Media: https://beacons.ai/theactualangie/socialmedia
Contact: [email protected]
Monetize Your Podcast: https://beacons.ai/theactualangie/monetize
Support the Show: https://www.buymeacoffee.com/yougetit/membership
ADVERTISE ON THE SHOW:
To inquire about host-read ads or to become the show’s next Presenting Sponsor, please send an email to [email protected].
EPISODE CREDITS:
Podcast Logo: Abby Murdock
Podcast Cover Photography: April Bowers Creative
BE ADVISED:
Formerly titled Podfluencer Society, episodes 1-114 share insights and strategies specifically for podcasters. As the podcast has undergone a complete rebrand, some links and information referenced in earlier episodes have likely changed. Please contact us at [email protected] if you cannot find what you are looking for.
The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise.
Many of the product and service promotions in each episode are under the negotiated terms of affiliate or sponsorship agreements. If a link is clicked and a purchase is made, an affiliate commission may be received. However, we recommend products or services that we personally endorse and believe may be beneficial to others. This information is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising."