Set Active's Lindsey Carter On Transparency, Community Building, & Social Strategy
08/31/22 • 35 min
Welcome back to the WorkParty podcast! Today I am chatting with none other than the lovely Lindsey Carter. As the founder and CEO of Set Active, and host of her new podcast Ready, Set, Spill––Lindsey Carter is the first to admit that she loves athleisure. However comfortable though, many of the pieces she found herself wearing didn’t leave her exuding confidence, and she knew something needed to be done. With that feeling top of mind, in 2017 she launched the beloved athleisure line––Set Active, a line of monochromatic activewear sets that intertwined function and fashion.
Carter continues to drive skyrocketing demand by dropping products–from leggings to sports bras–in limited edition colorways every month. Her strategic approach to business drove Set Active into its cult-like status overnight.
With a background in social media consulting and passion for cultivating community, it’s no wonder Carter’s main focus was on building confidence and connection through a shared love for all things active. She has since built a community of over 433K fans and counting, including celebrities like Hailey Bieber, and all of your favorite Barry’s Bootcamp instructors. A brief scroll down Instagram lane is sure to prove this statement true.
In this episode of WorkParty, Lindsey is sharing all the juicy details about SET Active’s rise to fame, their community-driven growth method, how she maintains her entrepreneurial spirit, and what truly reflects a brand's success.
Sponsors:
- Zocdoc | Go to zocdoc.com/PARTY and download the Zocdoc app for FREE. Then start your search for a top-rated doctor today. Many are available within 24 hours.
- NetSuite | Right now, NetSuite is offering a one-of-a-kind flexible financing program. Head to netsuite.com/PARTY right now.
- Clare | Visit Clare at www.clare.com/party to get started. And receive $5 off your first gallon of paint. That’s www.clare.com/partyfor $5 off.
Resources:
To join the WorkParty click HERE
To connect with Lindsey Carter click HERE
To connect with Jaclyn Johnson click HERE
To follow along with Create & Cultivate click HERE
To follow along with Set Active click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
Produced by Dear Media
Welcome back to the WorkParty podcast! Today I am chatting with none other than the lovely Lindsey Carter. As the founder and CEO of Set Active, and host of her new podcast Ready, Set, Spill––Lindsey Carter is the first to admit that she loves athleisure. However comfortable though, many of the pieces she found herself wearing didn’t leave her exuding confidence, and she knew something needed to be done. With that feeling top of mind, in 2017 she launched the beloved athleisure line––Set Active, a line of monochromatic activewear sets that intertwined function and fashion.
Carter continues to drive skyrocketing demand by dropping products–from leggings to sports bras–in limited edition colorways every month. Her strategic approach to business drove Set Active into its cult-like status overnight.
With a background in social media consulting and passion for cultivating community, it’s no wonder Carter’s main focus was on building confidence and connection through a shared love for all things active. She has since built a community of over 433K fans and counting, including celebrities like Hailey Bieber, and all of your favorite Barry’s Bootcamp instructors. A brief scroll down Instagram lane is sure to prove this statement true.
In this episode of WorkParty, Lindsey is sharing all the juicy details about SET Active’s rise to fame, their community-driven growth method, how she maintains her entrepreneurial spirit, and what truly reflects a brand's success.
Sponsors:
- Zocdoc | Go to zocdoc.com/PARTY and download the Zocdoc app for FREE. Then start your search for a top-rated doctor today. Many are available within 24 hours.
- NetSuite | Right now, NetSuite is offering a one-of-a-kind flexible financing program. Head to netsuite.com/PARTY right now.
- Clare | Visit Clare at www.clare.com/party to get started. And receive $5 off your first gallon of paint. That’s www.clare.com/partyfor $5 off.
Resources:
To join the WorkParty click HERE
To connect with Lindsey Carter click HERE
To connect with Jaclyn Johnson click HERE
To follow along with Create & Cultivate click HERE
To follow along with Set Active click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
Produced by Dear Media
Previous Episode
WorkParty Money Moves: Founders Framework with Lauren Maillian
Hey listeners, you’re tuning into the third episode of WorkParty Money Moves: Founder’s Framework! In this series, successful founders are sharing their perspective on a startup funding scenario: They’ve just received a $10,000 small business loan to start a business, let’s see how they build a framework to spend it!
Joining me today is Lauren Maillian, CEO of digitalundivided, the nation’s leading nonprofit that leverages data, programs, and advocacy to catalyze economic growth and success for Black and Latina female entrepreneurs. She is also the Founder & CEO of LMB Group, a strategic marketing and brand advisory company working with Fortune 500 brands and high-growth startups.
Lauren was the first black woman to start an early-stage venture capital fund and is now an Investor for and Advisor to the Athena Consumer Acquisition Corporations, the second all women Athena SPAC. Lauren is also the author of her own bestselling memoir, The Path Redefined: Getting To the Top on Your Own Terms.
She is a multi-hyphenate change agent committed to diversity, innovation, and inclusion with over 15 years of experience. She has advised and invested in over 40 startups and her portfolio represents more than $5 billion in market capitalization. Needless to say, this woman has a well of knowledge when it comes to strategic spending.
Lauren—thank you so much for joining us! I’m so excited to hear how you would take on this $10,000 in funding.
Sponsors:
• Bank of America | Bank of America knows that women entrepreneurs often face challenges in accessing the necessary capital and resources to run and grow their own businesses. That’s why they invest in partnerships that connect you to the mentoring, training and capital you need to find success. You can get access to experts, award-winning insights and business solutions so powerful,you’ll make every move matter. Visit bankofamerica.com/womenbusinessowners.
Resources:
• To join the WorkParty click HERE
• To connect with Lauren Maillian click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with digitalundivided click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
Produced by Dear Media
Next Episode
WorkParty Money Moves: Founders Framework with Julissa Prado
Hey everyone, thanks for tuning into this special episode of WorkParty Money Moves: Founder’s Framework. In this series, successful founders will share their perspective on a startup funding scenario: They’ve just received a $10,000 small business loan to start a business, let’s see how they build a framework to spend it!
For our fourth installment in the series, I have Julissa Prado here, founder & CEO of Rizos Curls, a clean hair care line aimed at embracing and celebrating the beauty of curls, coils, and waves everywhere! After years of making her own curly cocktail and helping her community embrace their curls, Julissa decided to use her life savings to launch her own hair care line Rizos Curls. The result has been a line of products made with high-quality ingredients that works across all different hair types.
As a leading force in the beauty industry, Julissa is widely recognized with award wins as Cosmopolitan’s 2021 New C-Suite Winner, and named Entrepreneur of the Year in 2020 by Beauty Independent. She is also an active national speaker with roles at Harvard University, The Girl Boss Rally, Create & Cultivate, TED, and many more!
I’m so excited to have Julissa here to share more on her journey and how she’d break down the $10,000 as a product-based business!
Sponsors:
• Bank of America | Bank of America knows that women entrepreneurs often face challenges in accessing the necessary capital and resources to run and grow their own businesses. That’s why they invest in partnerships that connect you to the mentoring, training and capital you need to find success. You can get access to experts, award-winning insights and business solutions so powerful,you’ll make every move matter. Visit bankofamerica.com/womenbusinessowners.
Resources:
• To join the WorkParty click HERE
• To connect with Julissa Prado click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with Rizos Curls click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
Produced by Dear Media
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