WorkParty

On today’s Hot Takes episode, we’re chatting with PR powerhouses Jessy Klein Fofana and Lauren Kleinman. Jessy is the founder and CEO of LaRue PR, an award-winning agency dedicated to disrupting the media industry with a roster of best-in-class DTC and B2B clients. Lauren is the founder and CEO of DreamDay PR, a first-of-its-kind Performance PR agency, and co-founder of The Quality Edit, a curation of the Internet’s best brands. Both Jessy and Lauren have been ahead of the PR curve– and they are coming in hot with a spicy hot take - “Fuck being liked by everyone; success requires a single-mindedness that sometimes makes it a lonely road”. Listen in as this duo talks all things solopreneurship, controversial media coverage, why being liked by everyone is overrated.

RESOURCES:

Follow Jessy Klein Fofana and LaRue PR here.

Follow Lauren Kleinman here and Dreamday here.

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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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This episode is Produced by Dear Media with research and creative production by Ali Alquiza.

Side hustles are on the rise. According to a recent survey, as many as one in four Americans are planning on starting a side hustle in 2021. On top of the 34% of people who have already started a side hustle venture this year. But starting a side-hustle while working a 9-to-5 isn't easy. It takes determination, drive, and passion. Which is something that today’s WorkParty guest, Samara Walker, knows a thing or two about. Samara started the luxury nail polish brand Àuda.B while working full-time as a senior financial analyst at Amazon after noticing that women of color aren’t often represented within luxury beauty. And, thankfully, major retailers have taken notice, too. Earlier this year, Àuda.B launched at Nordstrom, becoming the first Black-owned polish brand to be sold by the retailer. (Which is incredible!) Needless to say, I can’t wait to talk to Samara all about how she went from full-time employee to full-time entrepreneur, and how she’s pushing the beauty industry forward in the process. Welcome to WorkParty, Samara! • Join the party on social @workparty and stay in-the-know at workparty.com.

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Produced by Dear Media

Join Jaclyn Johnson and Marina Middleton for their monthly catch-up as they dive into the latest trends—from the viral to the under-the-radar. In this episode, they share their insights on how to spot and jump on trends at just the right time. Plus, they’ll take you behind the scenes of their personal lives, discussing what’s been happening lately, and give you an exclusive sneak peek into some exciting upcoming Create & Cultivate events. Tune in for a mix of trendspotting, candid conversations, and insider updates!

RESOURCES:

Follow Jaclyn Johnson,https://www.instagram.com/jaclynrjohnson

Follow Marina Middleton, https://www.instagram.com/MarinaaMiddleton

Follow Create & Cultivate, https://www.instagram.com/createcultivate

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www.createcultivate.com

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Produced by Dear Media.

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The beauty industry has a major influence on women, and there’s no question about it. Since the dawn of advertising, we’ve looked to unrealistic images of beauty that have resulted in negative self-talk, low self-confidence, and unrealistic beauty standards among women.

But as today’s guest can attest: a new, much-needed wave in the beauty movement has arrived, and she is paving the way. Long gone are the days of using self-deprecating language to sell products that make us “more lovable”. When launching OUI The People, CEO & Founder Karen Young took note of the shaving ads from the ’50s and realized that modern brands using similar language needed to make a change.

As someone who had firmly established herself in both the luxury fashion and beauty industries before branching out and starting her own Black-Owned, Brooklyn-based direct-to-consumer skincare brand, Karen was on a mission to inform our culture and change the beauty conversation.

Her brand OUI The People offers a beautiful heirloom safety razor and all-natural luxury grooming products that cater to modern women’s needs. Named one of the top-searched, Black-owned beauty brands in 2020 with an increase of 1,150%, her brand continues to make a name for itself, while promoting inclusivity and product efficacy. Now one of less than 100 Black Women to ever raise over $1 million dollars, she recently closed an oversubscribed seed round and has now raised more than $3 million dollars!

Today, I’m so excited to be joined by the lovely Karen Young who can share first-hand what it takes to lead a movement in the beauty industry, how to raise capital, how her upbringing impacted her outlook on self-care, and how her background in psychology informs her highly personalized customer experience. There is so much I want to chat with her about today, so without further ado, let’s get into it!

To join the WorkParty click HERE
To connect with Karen Young click HERE
To connect with Jaclyn Johnson click HERE
To learn more about OUI The People click HERE
To follow along with Create & Cultivate click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

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Produced by Dear Media

I Am America, presented by Tracee Ellis Ross, is a collection of audio portraits that expand our understanding of identity, the idea of community, and the possibility of our country. In each episode, you’ll hear the story of someone searching for belonging, hope, and joy, and the effect that their experience has on people around them.

Produced by Dear Media and Joy Mill Entertainment.