Electrifying the Market: An Automotive Veteran's Guide to EV Resale
08/21/24 • 38 min
Welcome to another episode of the Word on the Street podcast! In this episode, we're joined by Karl and Grant from Priced Right Auto. Karl shares his fascinating journey from reading "The Greatest Life in the World" in the 1980s to owning his own dealership since 2001. He talks about the challenges and opportunities in the used car market, especially in the EV sector, and how Priced Right Auto has adapted to changing market conditions. Grant, a multimedia artist, discusses the creative marketing strategies that have helped drive their business, including innovative in-house content and targeted advertising campaigns.
Join us as we dive into the world of independent car dealerships, the rise of EV sales, and the unique marketing approaches that set Priced Right Auto apart. Whether you're in the automotive industry or just love cars, this episode is packed with valuable insights and tips.
🔗 Links:
Visit Priced Right Auto: https://www.pricedrightauto.org/
Learn more about DealerOMG: https://dealeromg.com/
Don't forget to like, comment, and subscribe for more episodes of the Word on the Street podcast!
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
Welcome to another episode of the Word on the Street podcast! In this episode, we're joined by Karl and Grant from Priced Right Auto. Karl shares his fascinating journey from reading "The Greatest Life in the World" in the 1980s to owning his own dealership since 2001. He talks about the challenges and opportunities in the used car market, especially in the EV sector, and how Priced Right Auto has adapted to changing market conditions. Grant, a multimedia artist, discusses the creative marketing strategies that have helped drive their business, including innovative in-house content and targeted advertising campaigns.
Join us as we dive into the world of independent car dealerships, the rise of EV sales, and the unique marketing approaches that set Priced Right Auto apart. Whether you're in the automotive industry or just love cars, this episode is packed with valuable insights and tips.
🔗 Links:
Visit Priced Right Auto: https://www.pricedrightauto.org/
Learn more about DealerOMG: https://dealeromg.com/
Don't forget to like, comment, and subscribe for more episodes of the Word on the Street podcast!
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
Previous Episode
Shifting Gears with Scott Skougard: Mastering the Art of Trust in Auto Retail
In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila and Ashley from Dealer OMG discuss the automotive industry's current landscape and provide valuable insights for dealerships. They introduce Scott Skougard, an industry veteran, who shares tips on maintaining effective processes, cybersecurity, and adapting to market changes post-COVID. Key points include the importance of not panicking, returning to traditional business processes, tracking activities at a granular level, and maintaining advertising standards. The conversation emphasizes the need for resilience and adaptability in the evolving market environment.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
Next Episode
Unlocking Auto Marketing Success with Industry Pro Shaun Kniffin
In this episode of Word on the Street, host Andrew Street sits down with Shaun Kniffin, a seasoned automotive marketing leader, to discuss key strategies for driving success in dealership marketing. Shaun shares his expertise on the importance of team collaboration, enhancing the customer experience, and utilizing digital tools to stay ahead in the competitive auto industry. Whether you're looking for actionable insights or fresh perspectives on marketing, this conversation delivers valuable takeaways for anyone in the automotive space.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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