Women in B2B Marketing - 77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06

77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06

09/04/24 • 61 min

** Originally published on February 1, 2023 **

This episode is one of my first few recordings - and still one of my favorites. I hope you enjoy - DM me, comment, or write a review to share feedback. Thank you! - Jane

In this special REPLAY episode of "Women in B2B Marketing," host Jane Serra interviews Jen Capstraw, a leading email marketing expert and co-founder of Women of Email. Jen shares her career journey from media and journalism to email marketing, emphasizing the channel's critical role in both B2B and B2C contexts. The conversation highlights the challenges and opportunities within email marketing, the importance of investing in professional development, and the need for supportive workplace champions. Jen's insights and personal stories offer valuable lessons on self-advocacy, resilience, and the power of community in navigating the marketing industry.

Jen talks us all through:

Her career journey from media and journalism to email marketing
The importance of email marketing in both B2B and B2C contexts
Challenges faced by women in the marketing industry
The significance of investing in personal and professional development
Differences between B2B and B2C email marketing strategies
Community building and support for women in email marketing
The role of emotional and professional support in career fulfillment
Self-advocacy and challenging the status quo in the workplace
Importance of personal branding and effective communication in job hunting
Resilience and maintaining a positive mindset in the face of adversity

Mentioned in this episode:

Women of Email - https://womenofemail.org/

Emfluence - https://emarketingplatform.com/

The Ins and Outs of a Strategic Nurture Campaign - https://jen.tips/nurture

Key Links:

Guest: Jen Capstraw: https://www.linkedin.com/in/jencapstraw/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

** Originally published on February 1, 2023 **

This episode is one of my first few recordings - and still one of my favorites. I hope you enjoy - DM me, comment, or write a review to share feedback. Thank you! - Jane

Jen talks us all through:

Her career journey from media and journalism to email marketing
The importance of email marketing in both B2B and B2C contexts
Challenges faced by women in the marketing industry
The significance of investing in personal and professional development
Differences between B2B and B2C email marketing strategies
Community building and support for women in email marketing
The role of emotional and professional support in career fulfillment
Self-advocacy and challenging the status quo in the workplace
Importance of personal branding and effective communication in job hunting
Resilience and maintaining a positive mindset in the face of adversity

Mentioned in this episode:

Women of Email - https://womenofemail.org/

Emfluence - https://emarketingplatform.com/

The Ins and Outs of a Strategic Nurture Campaign - https://jen.tips/nurture

Key Links:

Guest: Jen Capstraw: https://www.linkedin.com/in/jencapstraw/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Previous Episode

76: The Golden Triangle: Product Marketing, Brand, and Demand - with Surbhi Agarwal, CMO at Applied Intuition

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Surbhi Agarwal, the CMO at Applied Intuition. Surbhi shares her impressive career journey, transitioning from engineering and sales to various marketing roles, ultimately becoming a CMO. With experience at industry giants like Intel and Google, as well as startups, Surbhi offers valuable insights into the differences between large corporations and startups, the critical role of product marketing, and leadership strategies. She emphasizes adaptability, continuous learning, and the importance of advocating for oneself in the workplace.

Surbhi walks us through:

Her career journey from engineering to CMO in B2B marketing.
Experiences in both large corporations and startups.
The importance of product marketing in understanding product-market fit and business strategy.
Challenges faced by product marketers, including lead generation and collaboration.
The extensive responsibilities faced by product marketers in various aspects of the business.
Her admiration for the demand generation function and its high-pressure environment.
The impact of organizational silos on marketing efficiency and effectiveness.
The Golden Triangle: defining functional pillars and setting clear objectives for team collaboration.
Strategies for fostering collaboration and alignment within marketing teams.
Adapting to different cultures while working internationally despite visa restrictions.
The significance of psychological safety, trust, and open communication in leadership.
Gender inequality in the workplace and the importance of advocacy for women.
Lessons on resilience, adaptability, and continuous learning in career development.

Key Links:

Guest: Surbhi Agarwal - https://www.linkedin.com/in/surbhiagarwal/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Next Episode

78: Community-Market-Fit & The Importance of Flexibility for B2B Leaders - with Noosh Baratpour, Co-Founder and CMO at Formaloo

In this episode of "Women in B2B Marketing," host Jane Serra interviews Noosh Baratpour, Co-Founder and CMO of Formula. They discuss Noosh's transition from web development to marketing, her entrepreneurial journey, and the founding of Formaloo, which focuses on automation for startups. Noosh emphasizes the importance of flexibility and community engagement in entrepreneurship. She shares insights on managing a marketing team, prioritizing customer engagement, and leveraging community feedback for product development. The episode provides valuable advice for marketing professionals on adapting to industry changes and fostering a supportive community to drive growth.

Noosh and Jane discuss:

The founding and mission of Formaloo, focusing on automation for startups.
The significance of flexibility and adaptability in marketing and entrepreneurship.
Strategies for community engagement and building a supportive user environment.
The role of community-driven feedback in product development.
Insights on managing community dynamics and addressing user concerns.
The concept of "community market fit" and its impact on product-led growth.
Why marketing leaders can't be obsessed with KPIs.
The importance of intrinsic motivation over incentives for community engagement.
Career journey lessons, including the value of networking and volunteering.
Advice for aspiring marketers on leveraging technical skills in marketing strategies.

Key Links:

Guest: Noosh Baratpour: https://www.linkedin.com/in/noosh-baratpour/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/