13: How to Make Your Job Fun (and Still Get Shit Done) - with Thao Ngo, SVP Marketing at Uptempo

04/12/23 • 44 min

In this episode of Women in B2B Marketing, Jane interviews Thao Ngo, SVP Marketing at Uptempo, about her career journey and experiences with Uptempo's recent company mergers and rebranding.

Thao brings the passion and energy that we all try to muster each morning - she genuinely loves what she does and works hard to hit her team goals.

Her key to success? She makes sure she incorporates fun into day to day work, for her and her team.

Thao talks through:

the importance of building a strong team culture in a virtual setting
why we shouldn't take ourselves too seriously
evaluating the number and purpose of meetings
the complexities of bringing together 3 established brands and teams
how she forces herself to unplug
her secret to engaging her audience (spoiler alert: it involves community)
bringing the sales development team back under marketing
the importance of authenticity and innovation
why she's her own favorite tool

Key Links:

Guest: Thao Ngo - https://www.linkedin.com/in/thaongo/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Mentioned in this episode:

[Book] “Who thought that was a good idea?” from Alyssa Mastromonaco

Women in Marketing Operations Interviews: Lead with Confidence Series

Uptempo's slack group: The Huddle

[Book] Real Self Care by Pooja Lakshmin MD

Uptempo - Enterprise Marketing Operations Software

In this episode of Women in B2B Marketing, Jane interviews Thao Ngo, SVP Marketing at Uptempo, about her career journey and experiences with Uptempo's recent company mergers and rebranding.

Thao brings the passion and energy that we all try to muster each morning - she genuinely loves what she does and works hard to hit her team goals.

Her key to success? She makes sure she incorporates fun into day to day work, for her and her team.

Thao talks through:

the importance of building a strong team culture in a virtual setting
why we shouldn't take ourselves too seriously
evaluating the number and purpose of meetings
the complexities of bringing together 3 established brands and teams
how she forces herself to unplug
her secret to engaging her audience (spoiler alert: it involves community)
bringing the sales development team back under marketing
the importance of authenticity and innovation
why she's her own favorite tool

Key Links:

Guest: Thao Ngo - https://www.linkedin.com/in/thaongo/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Mentioned in this episode:

[Book] “Who thought that was a good idea?” from Alyssa Mastromonaco

Women in Marketing Operations Interviews: Lead with Confidence Series

Uptempo's slack group: The Huddle

[Book] Real Self Care by Pooja Lakshmin MD

Uptempo - Enterprise Marketing Operations Software

Previous Episode

12: Data + Storytelling FTW: Internally and Externally - with Caitlin Cassady, Vice President of Marketing at Beyond

** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **

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"Stories translate across industries" - Caitlin Cassady, Vice President of Marketing at Beyond, has made several pivots in her career. From reporting to PR, then to brand/comms for MarTech, and now leading the marketing team for revenue management software for the vacation rental industry. One thing that has remained consistent throughout - is her love of storytelling.

Caitlin talks all about:

Her journey from comms and branding to VP Marketing
How to leverage data to enhance your story
The 2 martech tools she can't live without right now
Why revenue is a team sport
Marketing to 2 very different ICPs
Leveraging AI for content creation
Taking time to pause and reflect - and apply learnings, continuously
How to market your marketing team - and why we often forget to do this as marketing leaders
Her Facebook content testing strategy
Why we should always ask a shit ton of questions
Her thoughts on the booming creator economy
What she learned when she switched to a new vertical

Key Links:

Guest: Caitlin Cassady - https://www.linkedin.com/in/caitlincassady/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Caitlin's Recommendations:

Next Episode

14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory

In this episode of the Women in B2B Marketing podcast, host Jane Serra interviews Sarah Sehgal, Director of Demand Gen at FullStory. They discuss Sarah's journey in B2B marketing, her unique team structure, and the importance of being flexible and adaptable in B2B marketing.

They also delve into topics such as lead gen versus demand gen, account-based marketing, and proving the ROI of marketing efforts. Sarah emphasizes the importance of collaboration between sales and marketing teams, as well as the need for data-driven decision making in B2B marketing.

Sarah covers topics like:

Having marketing operations and performance media both roll into Demand Generation
The challenges of turnover and moving quickly in a fast-paced environment
Lead gen versus demand gen
The challenges of moving away from lead funnels
Proving the Value of Intent Data
Proving the worth of paid social to finance
How to become a voice of change and snag speaking opportunities

Key Links:

Guest: Sarah Sehgal - https://www.linkedin.com/in/sarahgsehgal/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/