Welcome to Women Giving a Bleep.

In this episode of Women Giving a Bleep, Tanyella Evans has a socially-distanced virtual conversation with Vanessa Barboni- Hallik, the founder and CEO of a ground-breaking sustainable fashion brand and activism platform, Another Tomorrow. After 15 years in finance, Vanessa took a step back to consider her next career steps, and what she learned about the detrimental impact of the fashion industry and lack of effective solutions led to her watershed moment for change. Highlighting the difference between social entrepreneurship and systems entrepreneurship, Vanessa’s solution is to build a completely new kind of fashion company that takes into account the entire ecosystem of quality, transparency, education and activism. Listen now to learn Vanessa’s fundamentals for building any company today. Follow us on Instagram @nabuorg and Another Tomorrow @anothertomorrow. To learn more about NABU and this episode visit www.nabu.org

Show Notes:

• Another Tomorrow Vogue piece “Could COVID-19 Usher in a New Era of Responsibility in Fashion? An Urgent Opportunity for Sustainability and Ethics” (April 2020).
• Another Tomorrow The New York Times piece “A Brand as Ethically Minded as It Is Refined The clothing line Another Tomorrow offers up a new model for environmentally sound design.” (January 2020).

Another Tomorrow Business Pillars & Examples:

1. Using Technology for Transparency: Another Tomorrow technology partner, EVRYTHNG and an example here.
2. Using Technology for Authenticity: Another Tomorrow sample link from one of their product pages to demonstrate what the customer sees when they scan the QR code (each of Another Tomorrows pieces has a unique digital ID so this is just one example). Because each piece has its own digital identity, when it is returned to us for resale, we can scan the QR code and verify exactly which piece it was.
3. The Circular Economy Model: for Another Tomorrow, the circular economy model means facilitating multiple lives for our products through resale. This has long been used by car companies (e.g. BMW Certified vehicles etc) and adopted by some of the market leaders (see Patagonia’s Worn Wear, a role model for us). Another Tomorrows platform is one of the first we know of where a luxury company is taking ownership of its own resale model. They have signaled this on this page of their site and will formally launch resale in early 2021.

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