Episode 1 | Protecting your brand

WELCOME TO OUR LEVELING THE PLAYING FIELD PODCAST HOSTED BY MICHAEL RUEDA
Our Leveling the Playing Field podcast series provides personalized and holistic advice for athletes, entertainers, artists, and other notable individuals to better understand the elements of the commercial relationships they will encounter in their professional careers. Our goal is to provide our clients with the tools they need to achieve success.
Topics our series will cover include:

• Name, image and likeness opportunity related contracts
• Intellectual property
• Charitable giving and philanthropy
• Tax and estate planning
• Contracts with advisors and agents

In this episode, Michael sits down with Deborah Greaves, Withers partner who focuses on domestic and global intellectual property, privacy and protection strategy across a variety of sectors to discuss IP, trademark and licensing issues that should be taken into consideration before entering into a contract or agreement.