
Dark Fantasy Author Kerstin Espinosa Rosero on Bookstraping Your First Book (New Author Series)
07/19/22 • 58 min
Episode 129 / Dark fantasy author Kerstin Espinosa Rosero joins us to talk about bootstrapping her first book, lessons she’s learned about marketing, and tips on writing fantasy.
Intro links:
Sara’s interview on Behind the Book podcast
Show notes:
- How Kerstin’s art led her to write her first book
- Her advice for new authors when it comes to marketing
- How Kerstin found her cover designer
- How she decides how much backstory and worldbuilding to include in her fantasy books
- Tips for authors who want to create maps for their books
Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.
Links:
The Big List of Craft and marketing books mentioned on WIKT podcast episodes
Sara’s Book Release Timeline Checklist
🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing
Episode 129 / Dark fantasy author Kerstin Espinosa Rosero joins us to talk about bootstrapping her first book, lessons she’s learned about marketing, and tips on writing fantasy.
Intro links:
Sara’s interview on Behind the Book podcast
Show notes:
- How Kerstin’s art led her to write her first book
- Her advice for new authors when it comes to marketing
- How Kerstin found her cover designer
- How she decides how much backstory and worldbuilding to include in her fantasy books
- Tips for authors who want to create maps for their books
Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.
Links:
The Big List of Craft and marketing books mentioned on WIKT podcast episodes
Sara’s Book Release Timeline Checklist
🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing
Previous Episode

Lindsay Buroker on Pen Names, Podcasting, and Rapid Release (Reair)
Episode 128 / We’re headed back to the archives for a fun interview with Lindsay Buroker. Lindsay talks about the benefits and drawbacks of pen names, the advantages of podcasting for writers, and how she writes and releases books into Kindle Unlimited using the rapid release model, then goes wide later.
Intro links:
Inkers Con digital ticket (affiliate code for discount: ALBRIGHT22)
Show notes:
- The importance of embracing the entrepreneurial mindset when you’re an indie author
- Advantages of using Patreon before a launch to let wide readers get a book before it goes into KU
- Why Lindsay is glad she did a writing workshop before she published
- The benefit of giving your cover artist freedom to be creative
- Why first-in-series-free book still works
- Lindsay’s lessons-learned about writing in multiple genres and pen names
- Advice for writers who want to start a podcast
- Rapid release and how Lindsay writes the books back-to-back before launching Book One
- The power of using “open loops” in a series and how it boosts readthrough of a series
- Focusing on what you’re good at and leaning into that whether it’s writing fast or marketing
Come over and say hi to Jami and Sara in the
🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing
Next Episode

Book Launch Plans: The Mega Episode (Reair)
Episode 130 / It’s back to the archives this week for one of our most popular episodes. Jami and Sara share how they launch a book, covering tactics for low-, medium-, and high-budget launches as well as sharing beau·coup tips about what’s working for book launches right now.
Intro links:
Sign up to be notified when Jami’s book about launching comes out
Show notes:
- KU or wide - weigh pros and cons of each
- Price point - consider typical price of genre and goals to pick the best price point (99 cents can generate preorders and sales while a higher price point give you a higher royalty and the option of dropping it for sales later)
- Preorders - a preorder lets you capture sales and get your sales pages live on the vendors, but some authors won’t do preorders because they feel Amazon doesn’t weight the preorder sales as heavily as purchases/borrows made after the books releases, which may impact rank.
- Don’t forget the impact of your newsletter to launch
Low-cost Launch Tactics for a New Author
- Blog tours
- Newsletter swaps
- Goodreads giveaways
- Library Thing giveaways
- Newsletter
- Connect with authors i
🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing
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