Wisdom.MBA - Digital Marketing, Geofencing, Print Media & Intrapreneurship with Rory Gillis

Digital Marketing, Geofencing, Print Media & Intrapreneurship with Rory Gillis

07/22/22 • 54 min

Rory Gillis is the President of Triangle Media Partners and Founder of Triangle Digital Partners. Triangle Media Partners is the largest lifestyle influencer in the Research Triangle Park of North Carolina. The company owns Chapel Hill Magazine, Durham Magazine, Chatham Magazine, Heart of NC Weddings, Sip + Savor and Triangle Weekender. Triangle Digital Partners is the digital wing of the business which focuses on display advertising, social media marketing and more.

With CNBC recently naming North Carolina as America’s Top State for Business in 2022, Rory and I talk about why more businesses and professionals are moving to the area and what makes it ideal for professional recruitment. We also talk about small to medium sized business ad budgets, geofencing, digital marketing and how her company has managed to bridge the gap between traditional print media and cutting-edge online marketing techniques.

As a warning, this episode focuses heavily on our hometown, but even if you are not from here, there is a great deal of wisdom on how best to grow and build a business in an ever-changing digital landscape. If you are from North Carolina, you’ll want to stick around as we dish out dirt and have heated exchanges about our favorite local businesses and more.

Discussion Topics:

(1:25) Why North Carolina is the top state for business in 2022.

(8:25) Triangle Digital Partner’s origin story.

(16:27) Geofencing, location data and microproximity.

(21:30) Scaling a business.

(28:02) Mentorship and team building.

(31:38) Hiring and motivating Millennials and iGen.

(37:04) Intraprenurship vs. Entrepreneurship.

(46:15) Controversial rapid fire.

Discussion Topics:

(1:25) Why North Carolina is the top state for business in 2022.

(8:25) Triangle Digital Partner’s origin story.

(16:27) Geofencing, location data and microproximity.

(21:30) Scaling a business.

(28:02) Mentorship and team building.

(31:38) Hiring and motivating Millennials and iGen.

(37:04) Intraprenurship vs. Entrepreneurship.

(46:15) Controversial rapid fire.

Previous Episode

Launching a D2C Brand, TikTok Marketing & Death by Sweat with David Spratte and Kasper Kubica

Kasper Kubica and David Spratte are the co-founders of Carpe, makers of Dermatologist recommended sweat care products. Carpe is quickly becoming a major player in the world of antiperspirants, competing against giants like Unilever which owns Degree, Dove and AXE. From their humble beginnings, we then talk about how they have positioned Carpe to succeed in a hypercompetitive market and what makes their products unique.

Both Kasper and David have become true sweat experts and have leveraged their knowledge to produce hilarious and informative content across channels like TikTok, Instagram Reels and YouTube. If you are interested in start-ups, co-founding a business with a close friend, launching a direct-to-consumer brand and the different ways you can die from sweating too much, then this podcast is for you.

Discussion Topics:

(1:46) How you can die from sweating too much.

(7:11) Becoming sweat experts.

(12:09) Early product development.

(14:47) Carpe’s total addressable market.

(19:16) Launching a D2C product in a highly competitive market.

(25:02) Content strategies for TikTok, Instagram and YouTube.

(32:16) Expanding into retail.

(35)52) Rapid fire.

Next Episode

100 Mile Runs, Working at the White House & Combating Human Trafficking with Natalya Wallin

Natalya Wallin is an endurance athlete with an amazing work career. Natalya just finished a 100-mile ultramarathon in Moab, Utah. We talk about setting hard goals, remaining tenacious when faced with adversity, the ups and downs of ultrarunning and the parallels between endurance races and pursuing an MBA.

Natalya talks about her time at the White House, meeting the Obamas and working for the US Department of State and the Global Fund to End Modern Slavery. She is currently consulting for the apparel action forum in London and serving as interim Chief Strategy Officer. The forum brings together industry leaders and CEOs at St. James's Palace to identify solutions to address supply chain risks, including forced labor and promote sustainable practices in the apparel industry.

Natalya is a complete bada$$ with inspiring wisdom to share. This episode provides great motivation for anyone looking to tackle really hard challenges, and we open up about our difficulties raising kids while working full-time and pursuing and MBA.

Discussion Topics:

(1:19) Traveling to over 30 countries and favorite locations.

(7:15) 100-mile ultramarathon in Moab, Utah.

(11:14) The highs and lows of ultra-running.

(17:30) The parallels between pursuing and MBA and ultra-running.

(24:20) Interning at the White House.

(28:44) Working for the US Department of State & preventing human trafficking.

(44:11) Advice for working parents pursuing an MBA.

(51:12) Rapid fire questions.