
How to Sell Your Home Without Leaving a Penny on the Table
05/02/17 • -1 min
There are 10 things you must know if you want to sell your home for top dollar and leave no pennies on the table.
Selling a home? Get a free home value report
Buying a home? Search all homes for sale
What are the 10 things you absolutely must know to sell your home without leaving a penny on the table?
1. Neutralize your home. Strong statements of wallpaper and paint may appeal to a select group of people, but most will see it as additional work if they buy the home. Paint, wallpaper, and carpet are usually matched with furniture that will change, so stay with neutral colors so all buyers can see their furniture in the home.
2. Depersonalize your home. The buyer must see the house as their new home. Too many personal family items, pictures, trophies, posters, etc. will hinder this process. A few personal items are fine, but if you find yourself looking in each room at your things and not at the room, it’s time to remove some items and get the room down to the bare essentials.
3. Declutter your home. Take everything off the floor that does not have to be there. More floor space makes the home seem larger. The same goes for countertops. Clutter is worse than dirt. Too much stuff makes the house confusing, and the buyer’s mind gets cluttered. Start packing! You’re moving anyway.
4. Attack odors. People buy homes with all their senses. You may not be able to smell your pet, but believe me, others can. Strong food odors are also a turnoff. I used to buy frozen cookie dough and cut it into small pieces and put a piece or two on a cookie sheet in the oven at about 200 degrees for 30 minutes prior to a showing.
5. Have a garage sale. I’ve shown hundreds of properties, and what people are most surprised by is a nice, clean, orderly garage. It speaks to the care that you take toward the rest of the house, and with a bit of effort, you can purge through things you no longer use or need and you will make room to pack your boxes.
6. Horizontal surfaces. The eye naturally scans a room from left to right. By clearing off tables, minimizing shelves, and taking things off of your kitchen and bathroom counters, you are not only able to start packing, but you will be making your home more visibly pleasing for the purchaser.
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7. Mentally prepare yourself. Having your home on the market is never convenient. Buyers are on the hunt, and in addition to having your home ready, you must be mentally prepared to adjust your schedule in catering to these buyers.If a buyer is at your front door, you should always open it.
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8. Be flexible. If a buyer is at your front door, you should always open it. If they are in the yard, then they are excited and ready to see it. Leaving work at a moment’s notice may be necessary to land the buyer, so be ready. Otherwise, something better may just be around the corner for those buyers.
9. Don’t show your cards. As an agent, my job is to keep the buyer and seller apart. I ask my clients not to be home when their house is being shown. This is not possible as a FSBO (For Sale By Owner), so make sure not to let on where you are going because it could affect your bottom line.
10. Ask an expert such as myself. I have helped hundreds of home sellers obtain top dollar. Some paid me a commission, others did not. I am happy to be your resource. Everybody needs a good Realtor—even FSBOs.
If you are selling your home or looking to buy a new one and would like to schedule a strategy session, please don’t hesitate to give me a call. If you’d like to receive a copy of my “90-Step Marketing Plan” or you’d like to learn more about my team, visit Bowinn.com.
I look forward to speaking with you!
There are 10 things you must know if you want to sell your home for top dollar and leave no pennies on the table.
Selling a home? Get a free home value report
Buying a home? Search all homes for sale
What are the 10 things you absolutely must know to sell your home without leaving a penny on the table?
1. Neutralize your home. Strong statements of wallpaper and paint may appeal to a select group of people, but most will see it as additional work if they buy the home. Paint, wallpaper, and carpet are usually matched with furniture that will change, so stay with neutral colors so all buyers can see their furniture in the home.
2. Depersonalize your home. The buyer must see the house as their new home. Too many personal family items, pictures, trophies, posters, etc. will hinder this process. A few personal items are fine, but if you find yourself looking in each room at your things and not at the room, it’s time to remove some items and get the room down to the bare essentials.
3. Declutter your home. Take everything off the floor that does not have to be there. More floor space makes the home seem larger. The same goes for countertops. Clutter is worse than dirt. Too much stuff makes the house confusing, and the buyer’s mind gets cluttered. Start packing! You’re moving anyway.
4. Attack odors. People buy homes with all their senses. You may not be able to smell your pet, but believe me, others can. Strong food odors are also a turnoff. I used to buy frozen cookie dough and cut it into small pieces and put a piece or two on a cookie sheet in the oven at about 200 degrees for 30 minutes prior to a showing.
5. Have a garage sale. I’ve shown hundreds of properties, and what people are most surprised by is a nice, clean, orderly garage. It speaks to the care that you take toward the rest of the house, and with a bit of effort, you can purge through things you no longer use or need and you will make room to pack your boxes.
6. Horizontal surfaces. The eye naturally scans a room from left to right. By clearing off tables, minimizing shelves, and taking things off of your kitchen and bathroom counters, you are not only able to start packing, but you will be making your home more visibly pleasing for the purchaser.
“
”
7. Mentally prepare yourself. Having your home on the market is never convenient. Buyers are on the hunt, and in addition to having your home ready, you must be mentally prepared to adjust your schedule in catering to these buyers.If a buyer is at your front door, you should always open it.
”
8. Be flexible. If a buyer is at your front door, you should always open it. If they are in the yard, then they are excited and ready to see it. Leaving work at a moment’s notice may be necessary to land the buyer, so be ready. Otherwise, something better may just be around the corner for those buyers.
9. Don’t show your cards. As an agent, my job is to keep the buyer and seller apart. I ask my clients not to be home when their house is being shown. This is not possible as a FSBO (For Sale By Owner), so make sure not to let on where you are going because it could affect your bottom line.
10. Ask an expert such as myself. I have helped hundreds of home sellers obtain top dollar. Some paid me a commission, others did not. I am happy to be your resource. Everybody needs a good Realtor—even FSBOs.
If you are selling your home or looking to buy a new one and would like to schedule a strategy session, please don’t hesitate to give me a call. If you’d like to receive a copy of my “90-Step Marketing Plan” or you’d like to learn more about my team, visit Bowinn.com.
I look forward to speaking with you!
Previous Episode

The 9 Traps You Need to Avoid as a Homebuyer
Buying a home is a major investment, so here are nine common home buying traps you must avoid to secure the home that’s best for you.
Selling a home? Get a free home value report
Buying a home? Search all homes for sale
The term ‘buyer beware’ is one that all buyers should know and understand. No matter which way you look at it, buying a home is a major investment. For many homebuyers, it can be an even more expensive process than it needs to be because many fall prey to a least a few of the many common and costly mistakes which trap them into either paying too much for the home they want, losing their dream home to another buyer, or buying the wrong home for their needs.
A systemized approach to the home buying process can help you steer clear of these common traps, allowing you to not only cut costs but also secure the home that's best for you. Here are the nine most common and costly of these homebuyer traps, how to identify them, and what you can do to avoid them:
1. Bidding blindly: What price should you offer when you bid on a home? Is the seller's asking price too high, or does it represent a great deal? If you fail to research the market in order to understand what comparable homes are selling for, making your offer would be like bidding blindly. Without this knowledge of market value, you could easily bid too much or fail to make a competitive offer at all on an excellent value. The main thing you need to do to avoid this is employ an experienced Realtor.
2. Buying the wrong home: What are you looking for in a home? It’s a simple enough question, but the answer can be quite complex. More than one buyer has been swept up in the emotion and excitement of the buying process only to find themselves the owner of a home that is either too big or too small. Maybe they're stuck with a longer than desired commute to work or a dozen more fix-ups than they really want to deal with once the excitement has died down. Write down all the things you’re looking for and all the things you don’t want in a home up front.
3. Unclear title: Make sure very early on in the negotiation process that you will own your new home free and clear by having a title search completed. Attorneys usually handle this in North Carolina, but you want to get them to do the title search as soon as possible so you don’t end up with tax liens, undisclosed owners, easements, leases, etc.
4. Inaccurate survey: You always want to make sure you have a survey done on your property. This is to protect yourself as the buyer. You want to make sure your house isn’t encroaching on someone else’s property. I’ve heard of people having to move new construction because their survey was incorrect, and they only had to move it a few feet. Make sure you’re very clear and that you understand your survey.
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5. Undisclosed fix-ups: Don't expect every seller to own up to every physical detail that will need to be attended to. Both you and the seller are out to maximize your investment. Ensure that you conduct a thorough inspection of the home early in the process. I prefer to do it within the first week the property goes under contract. You should always have two or three inspectors you can choose from, and you want to use one who’s very negative. After all, that’s what home inspections are all about. They’re looking for things that are incorrect—not what is correct.Don’t jeopardize your investment by falling prey to one of these traps.
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6. Not getting a mortgage pre-approval: Getting a pre-approval is fast, easy, and free. When you have a pre-approved mortgage and the right house comes along, all you have to do is submit that letter right then and there and that will open up a whole new avenue to work with. It’s also a great negotiating tool.
7. Contract misses: If a seller fails to comply with to the letter of the contract by neglecting to attend to some repair issues or changing the spirit of the agreement in some way, this could delay the final closing and settlement. Agree ahead of time on a dollar amount for an escrow fund to cover items that the seller fails to follow through on. Prepare a list of agreed issues, walk through them, and check them off one by one.
8. Hidden costs: Make sure you identify and uncover all costs—large and small—...
Next Episode

What’s Been Happening in Our Raleigh Market Lately?
Demand for certain locations and corresponding pricing has caused a buyer frenzy in our Raleigh market and made it the perfect time to list your home for sale.
Selling a home? Get a free home value report
Buying a home? Search all homes for sale
The latest news from our Raleigh market paints an interesting picture.
Mortgage rates have stabilized and are still below 5%. We’re looking at a two or three-month supply of housing inventory, which a record low or at least close to it. The average days on market is just 47 days.
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The premium properties between $50,000 and $300,000 are usually being sold within two or three days. Demand for certain locations and corresponding pricing has caused a buyer frenzy with multiple offers. We had one offer of more than $20,000 over list price with a promised quick close that still didn’t get the property. Did I mention there were 23 other offers on that property?Now is a great time to put your home on the market.
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Now, sellers are asking for $1,000 to $10,000 in due diligence fees for properties that are less than $500,000. Multi-family properties are even more competitive with even fewer opportunities. The number of market opportunities is down 30% compared to this time last year.
This is a great time to sell your property, so if you’re thinking about listing or have any other questions about our market, don’t hesitate to give me call or shoot me an email. I’d be glad to help.
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