68. Influence & Persuasion Part 4 – Authority

08/03/20 • 27 min

The Power of Authority - Authority is defined as - “The power or right to give orders, make decisions, and enforce obedience”. Listen as Ben Kinney discusses the concept of authority and how it is used to influence and persuade people. Using scientific studies and real life examples Ben talks about how the power of authority can effect how people behave. From what people wear down to someones job title the power of authority can be an effective form of influence and persuasion.

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67. Influence & Persuasion Part 3 – Scarcity

The Illusion of Scarcity - Listen as Ben Kinney gets into the second tactic of persuasion & influence, Scarcity. Ben dives into the concept of Scarcity using examples from everyday life and how powerful the feeling of losing or missing out on something can have on a person. He also explores the 5 tactics used when creating Scarcity so that you can explore them and adapt them to your marketing plan.

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69. Influence & Persuasion Part 5 – Consistency

The Psychology of Consistency - Part 5 of the Influence and Persuasion series jumps into Consistency. Ben Kinney discusses the concept of people being consistent not only with their words but also with their actions. Ben explores the 7 different consistency tactics, how your questions can trigger a persons consistent nature and the 3 types of commitments people make.