Why We Ride Podcast

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How long do you stick with a sponsor?
Should you sponsor hop to the best deal possible?
Or should you stick with the company you believe in?
It’s a sticky situation when it comes to changing brands. It can be a challenge and a blessing depending on how you look at it. But at the end of the day, you need to ask yourself “Does this company fit with what I am wanting to accomplish inside my career”. That is a tough answer to swallow but for the right reasons, you might find that changing companies isn’t as bad as you originally thought. However, one of the worst things you can do is sponsor hop... Just keep that in mind.
Our guest Riley Suhan is a fantastic role model when it comes to working with companies you believe in. Even if you don’t land the very best deal with that company, you can still show them that you strongly believe in their products that will pay dividends in the long run. Riley comes from a background of down hill mountain bike racing and when he transitioned to more full time snowmobile riding, he was stoked to network with some idols of his. His hard work for so many years has paid off multiple times over, and he is stoked to share his story with us on this podcast.
Take notes!
Enjoy.
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What kind of relationship should be built with sponsors?
Should the relationship be a give and take relationship?
Or is it better to keep receiving and never knowing how to give back to them?

The success in the industry when it comes to landing sponsors is a two way street. Though we can sign up on an awesome deal that gets us discounts on gear or parts, the relationships need to be built so you can help the companies grow and ultimately help the industry grow. It is important to give back to those that are supporting you because you never know what doors can open up.
Our guest today has figured this out years ago and now works with a company that was once a sponsor is now an employer. Logan Huff, a pro ATV Racer is crushing it on the track and also when it comes to building relationships. In his words, “Moving the needle” is not easy but it can be done when you focus your attention to building that relationship with your sponsors. From wrenching to selling, Logan moved his career from a shop at a dealership to a manufacturer, FASST Company to be exact. And he has never been happier.
Take notes on this one.
Enjoy

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"Go big or go home" - Eliza Dushku. Is the phrase I think of every time I see a pro hit a massive 20' metal ramp and sail through the sky. Or when I see a snowboarding video of some crazy snowboarders sitting at the peak of a mountain in the backcountry. It is why we love Action Sports so much!
Today we are stoked to be sitting down with Jordan Gledhill. Recently Jordan finished the Acceleration Program that was developed to help Athletes and Enthusiasts take their passion for Action Sports and turn it into a career. And we are double stoked to see the results he has gained!
From Moto to FMX Jordan is a passionate individual. Still in his early 20's he is taking on challenges that are working in his favor. With many experiences on and off the track and ramp, Jordan helps us understand his perspective of working with a variety of sponsors. He shares a good amount of information that will aid any rider in bettering his/her career in the industry.
Take notes and enjoy!

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Are you ready for part 2? If you thought Part 1 was good, you haven't heard Part 2 yet!
We are stoked to share this next piece of Rich Larsen's episode. Again, Rich is very well educated in sponsorships, but in this episode, he knocks it out of the park! With his experiences working closely with more companies to his strong knowledge in overcoming challenges he faced.
To be honest, Rich is a unique man that is hard to find. He is like the Jim Rohn of Extreme Enduro! It is important to grow into your boots or shoes and become the ultimate version of yourself. If anybody can teach the young and the "seasoned" rider, this is the man that can and should do it!
Part 2 is amazing, take advantage of all the lessons taught!
Enjoy!

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This week’s episode we recap the lessons we learned from the 2025 racing season. We reflect on the progress we made and the challenges we faced along the way. With one final race left, we’re excited to see who will be crowned King of the Mountain this weekend at Saddleback, Maine.