Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?

07/14/21 • 23 min

Why That Worked – Presented by StoryBrand.ai

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.

This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:

-Clearly identify the problem you solve

-Breakdown that problem into Three Levels of Conflict your customers are facing

-Implement problem-language into your marketing and messaging

J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris.

Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you’re getting it right. Register now at StoryBrand.com.

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:

-Clearly identify the problem you solve

-Breakdown that problem into Three Levels of Conflict your customers are facing

-Implement problem-language into your marketing and messaging

Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.

Previous Episode

#28: David Eagleman—Break Free of Your Soul-Sucking Routine

Sometimes it can feel like you’re constantly stuck in the same soul-sucking routine day after day, like a hamster in a wheel. And even if it's not draining all your energy, it can still be mentally exhausting. That is exactly why we invited David Eagleman to the podcast! David is a neuroscientist and best-selling author of the Pulitzer nominated Livewired: The Story of the Ever-Changing Brain and gives you simple and easy ways to break out of your routine, improve brain health and gain back your energy at work and at home.

Order David Eagleman's newest book, Livewired: The Story of the Ever-Changing Brain, at Eagleman.com/Books.

Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month.

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#29: Frank Calderoni—Why Downplaying the Importance of Character-Led Culture Will Cost You

The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to build trust and improve your bottom line.

Order Frank Calderoni's new book, Upstanding, at UpstandingCharacter.com.

Take the mystery out of growing your business today at BusinessMadeSimple.com.