Why That Worked – Presented by StoryBrand.ai

The enemy of clarity is chaos and confusion. Not only is that true in your marketing and messaging, it’s true in your everyday work. But how many times have you or your team misplaced an important file, been locked out of a vital platform, or even discovered a digital asset you thought you owned was actually never yours to begin with? That kind of chaotic disorganization can bring any business to a halt.

In today’s episode, guest hosts Bobby Richards and James Sweeting sit down with Shawn Lemon, founder of The Digital Organizer. Shawn shows us what’s at stake when digital disorganization allows chaos to rule our business roost, as well as helping to identify the common symptoms of a disorganized workplace. He shares several tips that any business owner – from solopreneurs to leaders at large corporations – can take right now to address chaos head-on. As Shawn says, this common problem is no reason to feel shame or experience blame: there are plenty of simple but effective steps you can take to eliminate chaos and bring order to your organization.

Go to TheDigitalOrganizer.com, click "Take the Quiz" and find out how effective your digital organization systems are and where you should put your effort first.

Then get the steps you need to start crafting a calm digital oasis in your workspace and access the free guide exclusive to Business Made Simple Podcast listeners at TheDigitalOrganizer.com/BMS.

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

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Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year?

In this week’s episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine’s Day, from its ancient pagan roots to its modern commercial dominance. They unpack the psychology behind our grand romantic gestures and why the greeting card and chocolate industries owe their success to one man’s brilliant idea. Tune in to discover how romance, commerce, and culture combined to create love’s biggest day.

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Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.

This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in an upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story.

Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBrand framework you can immediately apply to improve your marketing and get more cash in the door.

On Marketing Made Simple we believe your marketing should be easy and it should work. Finally learn how to build your marketing the right way and SUBSCRIBE NOW!

Running a business is hard enough without feeling like your own brain is working against you. If ADHD has you stuck in cycles of procrastination, perfectionism, or overwhelm, you might wonder if you’ll ever get a handle on your own productivity. Many entrepreneurs struggle to balance their creative bursts with the structure and discipline needed for success. So how do you work with your brain instead of against it? And what if the quirks of ADHD are actually your greatest asset?

In this episode, hosts Bobby Richards and James Sweeting sit down with David Kessler, co-founder of the Willow Center for Integrative Health and co-host of the Something Shiny Podcast, to unpack the connection between ADHD and entrepreneurship. You’ll learn practical strategies for creating flexible structures, breaking free from shame spirals, and leaning into your unique work style to unlock your full potential. Listen in and learn how to use ADHD as an asset, not a barrier, to thrive in both business and life.

Get free access to the Something Shiny ADHD Focus & Flow Finder at SomethingShinyPodcast.com/BMS.

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BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show:

Why That Worked – Presented by StoryBrand.AI, hosted by Donald Miller.

It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025!

Need proven strategies and actionable tactics to drive your coaching business and make a bigger impact on more people in 2025? Don't miss our upcoming How to Land 5 High-Value Clients in the Next 30 Days, hosted by Donald Miller and Michael Hyatt, on December 12, 2024 at 10am CST. Register now at CoachBuilder.com .

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.

This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:

-Clearly identify the problem you solve

-Breakdown that problem into Three Levels of Conflict your customers are facing

-Implement problem-language into your marketing and messaging

J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris.

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Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you’re getting it right. Register now at StoryBrand.com.

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.