Whiskey & Work Podcast - How To Write With Personality & Convert Readers Into Clients {Featuring Expert Ashlyn Carter}

How To Write With Personality & Convert Readers Into Clients {Featuring Expert Ashlyn Carter}

09/05/23 • 44 min

Ashlyn Carter, founder and CEO of Ashlyn Writes, joins Whiskey & Work to discuss strategic copywriting for entrepreneurs. Kelsey and Ashlyn cover motherhood stories, the difficulties of starting to write, tips and tricks during the writing process, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!

What we’re talking about...

Ashlyn Carter is a copywriting expert who offers copywriting and marketing courses for entrepreneurs and creatives
Kelsey and Ashlyn discuss motherhood
The special moments and reminder to stay in the present with a third child
Ashlyn lays out three tips (or ingredients if you will) for starting the writing process:
1: What do you actually want to say?
2: What do people need to hear? Use research from your customer data and recycle what you already know here
3: Use frameworks that already work
The best writers are really just the best editors
The first draft is usually the hardest
Ashlyn explains the framework she uses and how this helps her
Kelsey explains how she applies her “better than nothing” technique to writing
The two discuss the difficulties of writing when it feels like you have so much to say — good thing Ashlyn gave some tips here too!
Figuring out your “tough love toast”
Ashlyn lays out an exercise: draw out a quadrant and label each box think, said, feel, doing, then write out client examples, feedback, needs, etc. under each category. This is also a helpful tool to do while interviewing that will help you see what your clients need you to say.
How to cut down extra text and fluff
Ashlyn lays out her chicken nugget rule
The two discuss AI and how to leverage it for your business
To learn more or connect with Ashlyn, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

Links Mentioned

Ashlyn Carter’s Website

Ashlyn Carter’s Instagram

Kelsey Murphy’s Website

Kelsey Murphy’s Instagram

What we’re talking about...

Ashlyn Carter is a copywriting expert who offers copywriting and marketing courses for entrepreneurs and creatives
Kelsey and Ashlyn discuss motherhood
The special moments and reminder to stay in the present with a third child
Ashlyn lays out three tips (or ingredients if you will) for starting the writing process:
1: What do you actually want to say?
2: What do people need to hear? Use research from your customer data and recycle what you already know here
3: Use frameworks that already work
The best writers are really just the best editors
The first draft is usually the hardest
Ashlyn explains the framework she uses and how this helps her
Kelsey explains how she applies her “better than nothing” technique to writing
The two discuss the difficulties of writing when it feels like you have so much to say — good thing Ashlyn gave some tips here too!
Figuring out your “tough love toast”
Ashlyn lays out an exercise: draw out a quadrant and label each box think, said, feel, doing, then write out client examples, feedback, needs, etc. under each category. This is also a helpful tool to do while interviewing that will help you see what your clients need you to say.
How to cut down extra text and fluff
Ashlyn lays out her chicken nugget rule
The two discuss AI and how to leverage it for your business
To learn more or connect with Ashlyn, visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

Links Mentioned

Ashlyn Carter’s Website

Ashlyn Carter’s Instagram

Kelsey Murphy’s Website

Kelsey Murphy’s Instagram

Previous Episode

Launch Strategist & Modern Marketing Expert Helps You Monetize Your Dream {Featuring Destinee Berman}

Destinee Berman joins Whiskey & Work to discuss her journey and business as a launch strategist. Coming from a marketer in Silicon Valley, Destinee explains how she found and continues to follow her niche, while guiding others towards monetizing their dreams.

What we’re talking about...

Kelsey debriefs on this season of life with a seven year old, a toddler, and baby
Preparing for the fall season ahead and the hope Kelsey is feeling for the next steps
Destinee is a seven-figure launch strategist who has years of marketing experience in Silicon Valley
Destinee talks about her corporate career and how launching products helped prepare and guide her towards her own business
Destinee shared her principles surround the idea of monetizing your dreams
The two discuss the challenges and fears that come up as an entrepreneur and how to push through self doubt
The power you have as an entrepreneur in determining your success and growth
Kelsey shares how she knew she wanted to make the leap out of corporate into her own business
The two discuss pivoting to a changing marketplace and adjusting your own strategies
Destinee talks about how organic and paid advertising can feed into each other and the role social media can play here
Destinee shares her strategies with helping people find their own niches via legacy and impact
How you can combine the legacy idea with the skills you already have to create a meaningful product for people
Destinee explains how you can feel confident in large/small/complex/etc. marketplaces
To connect or learn more about Destinee’s work, visit her website or Instagram linked below!

A {free} Tool or Two!

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

Links Mentioned

Destinee Berman’s Website

Destinee Berman’s Instagram

Kelsey Murphy’s Website

Kelsey Murphy’s Instagram