
Bootstrapping Through a Bear Market with Noah Kagan
07/07/22 • 60 min
2 Listeners
Are you trying to grow your side project from hobby to profession? In today’s episode we examine how building has changed in 2022, share why so many entrepreneurs fall into the same trap, and divulge the secret to scaling a profitable business without VC funding. Hosts Sahil Bloom and Greg Isenberg are joined by guest Noah Kagan, CEO and founder of AppSumo, who was able to build his company with negative Net Working Capital. Noah shares the critical mistakes that led him to succeed, offers insights into where the next era of entrepreneurs will come from, and explains why everyone needs a personal “council of wise men.”
►► Join our email list at http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)
Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
THIS EPISODE
Noah Kagan: https://twitter.com/noahkagan
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Are you trying to grow your side project from hobby to profession? In today’s episode we examine how building has changed in 2022, share why so many entrepreneurs fall into the same trap, and divulge the secret to scaling a profitable business without VC funding. Hosts Sahil Bloom and Greg Isenberg are joined by guest Noah Kagan, CEO and founder of AppSumo, who was able to build his company with negative Net Working Capital. Noah shares the critical mistakes that led him to succeed, offers insights into where the next era of entrepreneurs will come from, and explains why everyone needs a personal “council of wise men.”
►► Join our email list at http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)
Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
THIS EPISODE
Noah Kagan: https://twitter.com/noahkagan
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Previous Episode

How To Create Your Own Luck With Julien Smith
Are you or your business stuck between a rock and a hard place? In today’s episode, we explore why suffering actually makes you stronger, divulge the secret to getting your business started, and share how you can make your own luck. Hosts Sahil Bloom and Greg Isenberg are joined by guest Julien Smith, a NYT bestselling author turned founder (Practice.do | Breather), who raised more than $250M for his first venture. Julien shares his personal underdog story, how entrepreneurship is never as perfect as it seems, and offers insights into what allowed him to find happiness in both his life and career.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Lemon.io. Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with.
Sign up at https://lemon.io/room for 15% off for the first 4 weeks.
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
THIS EPISODE
Julien Smith: https://twitter.com/julien
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Next Episode

The Metaverse & How It Will Change the World with Matthew Ball
Will the Metaverse replace the internet? Today's guest brings in a diverse background at the intersection of technology, society, and creativity to help us answer this question and sort the signal from the noise. In this episode, we explore the secret to success, examine how the Metaverse will revolutionize the world, and predict just how this new world will look. Host Sahil Bloom is joined by guest Matthew Ball; the CEO of Epyllion, a managing partner at Ball Metaverse Research, and a thought leader on all things Metaverse. Matthew explains why the worlds smartest are building in Meta, shares what he looks at for investments and founders, and divulges secrets from his new book “The Metaverse: And How it Will Revolutionize the World.”
►► Join our email list at http://trwih.com
SPECIAL THANKS TO OUR SPONSOR
Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates.
Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has been already tested and interviewed by their team.
So, how is it different from hiring on your own?
• You can have an engineer start working on your project within a week instead of months
• You don’t waste your time on candidates that are not qualified
• You’ll have easy access to global talent without having to go through dozens of job boards
• And finally, it’s more affordable than hiring local talent.
Sign up at https://lemon.io/room and get your 15% off for the first 4 weeks of work with a developer.
THIS EPISODE
Matthew Ball: https://twitter.com/ballmatthew
Sahil Bloom: https://twitter.com/SahilBloom
Production & Marketing Team: https://penname.co/
FIND US ONLINE
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
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