MedSnake Media: The Power of Teaming is a Force to Be Working With

04/23/20 • 39 min

MedSnake Media: The Power of Teaming is a

Force to Be Working With

MedSnake Media is a firm that works with medical companies to help them gain influence in the marketplace through various creative strategy components, including marketing, advertising, content creation, and B2B growth strategy. MedSnake Media also offers services specific to the healthcare space, such as medical billing. At the head of MedSnake Media are Chief Executive Officer and co-founder Shaneé Moret, Chief Operations Officer and co-founder Courtney Harring, and Chief Relationship Officer Joy Mcadams.

Today, MedSnake Media leadership team members join me to discuss their journey of launching MedSnake Media and the ideal clients that their brand serves. They discuss how the LinkedIn platform served as a connective tool in the early stages of their company and their views on the use of social media in business today. They also highlight how to address COVID-19 business challenges and resonate with your client base at this time.

“Where there’s competition, there’s great service, and the patients win.” - Joy McAdams

Today on When She Founded:

The humble beginnings of MedSnake Media and the unmet marketplace needs that the company filled
The importance of communication and relationship-building in the healthcare space
How Shanee utilized the LinkedIn platform to build her business
How perspectives on social media have evolved in the age of COVID-19, and how to maintain relationships with your client base
The operational structure of MedSnake Media and some aspects of the organizational culture
How Shaneé, Courtney, and Joy are keeping in contact with clients during the coronavirus pandemic
How the MedSnake Media team is finding personal strength in these trying times
How preparation can counteract fear and anxiety and set you up for success

Connect with MedSnake Media:

Connect with Shaneé Moret:

Connect with Courtney Harring:

Connect with Joy Mcadams:

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Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

MedSnake Media: The Power of Teaming is a

Force to Be Working With

“Where there’s competition, there’s great service, and the patients win.” - Joy McAdams

Today on When She Founded:

The humble beginnings of MedSnake Media and the unmet marketplace needs that the company filled
The importance of communication and relationship-building in the healthcare space
How Shanee utilized the LinkedIn platform to build her business
How perspectives on social media have evolved in the age of COVID-19, and how to maintain relationships with your client base
The operational structure of MedSnake Media and some aspects of the organizational culture
How Shaneé, Courtney, and Joy are keeping in contact with clients during the coronavirus pandemic
How the MedSnake Media team is finding personal strength in these trying times
How preparation can counteract fear and anxiety and set you up for success

Connect with MedSnake Media:

Connect with Shaneé Moret:

Connect with Courtney Harring:

Connect with Joy Mcadams:

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Previous Episode

Fitz: Heidi Hertel on Framing the Future for Kids & Frontline Healthcare Professionals

Heidi Hertel is the founder of Fitz Frames, an organization that makes custom, 3D printed eyewear for children. Her company leverages technology to solve the country’s eyeglass problem for children. As a mother of three, Heidi knows the challenges parents and children face when searching for the perfect eyeglasses. She is passionate about making it fun and easy to shop for eyewear. Prior to forming Fitz, Heidi worked as the Director of Public Affairs and Philanthropic Strategy at Griffin Schake Consulting, as a Political Consultant at Capital Strategies, and as a Government Affairs Manager at two organizations in Washington, D.C. She holds a Bachelor of Arts degree in Psychology from Tufts University as well as a law degree from Georgetown University Law Center.

Heidi joins me today to share her career journey from Capitol Hill as a political consultant to jumping into the world of entrepreneurship. She shares what inspired her to pivot from her corporate career into entrepreneurship and what makes her company’s 3D printed glasses unique among her competitors. She explains how she raised startup capital to launch her business, how she built her team to scale, and how she developed a go-to-market strategy for success. She also shares how her company is planning a short-term pivot to apply their technology and manufacturing facility to help frontline healthcare professionals with Fitz Protect eyewear.

“Entrepreneurs are really a different breed of people who really do see the possible instead of the roadblocks.” - Heidi Hertel

Today on When She Founded:

Heidi’s journey from Capitol Hill to forming a pediatric eyeglass manufacturing company
The importance of leaning on your entrepreneurial peers and network
How she developed an app to make it fun and easy for parents and children to find the perfect eyewear
How she raised startup capital early on and how she built her team to scale her company
How she developed her go-to-market strategy
What makes Fitz Frames glasses unique compared to other 3D printed eyewear
How the COVID-19 pandemic has impacted her business
Heidi’s future predictions and plans for Fitz Frames
The company’s plans to pivot their product offerings to help frontline healthcare professionals during the coronavirus pandemic

Resources Mentioned:

Roaring Out of Recession - Harvard Business Review
The Grow Group
HeyMama

Connect with Heidi Hertel:

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Next Episode

Carewell + Rain the Growth Agency: SheScales to Reimagine Life for Seniors

Bianca Padilla is the CEO and co-founder of Carewell, a family-run healthcare company dedicated to servicing caregivers. A graduate of New York University, Bianca served as a software engineer at LiveNinja and an analyst for a variety of firms before her role at Carewell. Michelle Cardinal is the CEO and co-founder of Rain the Growth Agency, a direct-to-consumer advertising company. She has over 25 years of experience in the media and advertising sector and formerly served as founder and CEO of Cmedia as well as the Executive Vice President of Media at Williams Worldwide Television.

Today, Bianca and Michelle join me to share their entrepreneurial journeys and how they both met marketplace needs in scalable and sustainable ways through their businesses. They share the marketplace trends they have noticed in their industries as well as insights for aspiring female founders. They discuss why it’s vital for female founders to take scalability and financial feasibility into consideration when launching a new business. Bianca and Michelle also highlight how COVID-19 is impacting both of their brands.

“Entrepreneurship is not something you major in; it’s something you are.” - Michelle Cardinal

Today on When She Founded:

How Michelle and Bianca met and their journies to founding their companies
An initiative Michelle launched to help meet a need she saw among female founders
How Bianca’s grandmother influenced her desire to start Carewell and the first steps she took to meet the marketplace need she saw
How Michelle determined that Carewell was the right fit for the SheScales program
When Bianca’s entrepreneurial “itch” first began and the one skill she felt would differentiate her as an entrepreneur
Michelle’s advice for early-stage female founders who are looking to scale and how Bianca effectively laid the groundwork for her brand
The importance of taking scalability and financial feasibility into consideration as an entrepreneur
The impact of COVID-19 on Michelle and Bianca’s businesses, including how medical product shortages have impacted Carewell
How Carewell is stepping up and serving as an advocate for caregivers in the face of COVID-19

Connect with Bianca Padilla and Michelle Cardinal:

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.