Delivering Patient Centered Value-Based Care with Mary Ellen Beliveau

07/16/20 • 35 min

Mary Ellen Beliveau is the founder and CEO of Knowledge to Practice (K2P), an education technology organization specializing in providing educational development to medical providers so they can combat skills gaps, provide high-quality care, and perform at “top-of-license.” Prior to founding K2P, Mary Ellen served as SVP and Chief Learning Officer at the American College of Cardiology, as well as a variety of leadership roles at Suburban Hospital in Bethesda, Maryland. Before entering the medical space, Mary Ellen was an executive at firms including Arnold Worldwide and Hill Holiday.

Today, Mary Ellen joins me to discuss her firm, Knowledge to Practice (K2P), and the personal reason she decided to engage in this type of work. She shares some of the reasons medical professionals have a difficult time recognizing and addressing their blind spots and how her firm helps physicians identify gaps and stay up-to-date on best practices. Mary Ellen also highlights the importance of continuity of care and knowledge, and the importance of gaining provider trust.

“Individuals going out and seeking out their own solutions drives discontinuity of care, which is one of the things that drives costs in healthcare.” - Mary Ellen Beliveau

Today on When She Founded:

Mary Ellen’s early career and what compelled her to pivot into the healthcare education space
What gets in the way of physicians’ ability to continue learning
Problems Mary Ellen saw with the existing continuing medical education model
Why Mary Ellen decided to start her own company
Why professional development needs to be more than just a box to check off
What differentiates K2P from other firms in the industry
The three business models within K2P and some of the challenges faced with these models
How K2P’s business strategy has evolved over time
How K2P has responded to the COVID-19 pandemic and what COVID-19 has taught the world
How continuous professional development relates to continuity of care

Resources Mentioned:

MindShare

Connect with Mary Ellen Beliveau:

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Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

“Individuals going out and seeking out their own solutions drives discontinuity of care, which is one of the things that drives costs in healthcare.” - Mary Ellen Beliveau

Today on When She Founded:

Mary Ellen’s early career and what compelled her to pivot into the healthcare education space
What gets in the way of physicians’ ability to continue learning
Problems Mary Ellen saw with the existing continuing medical education model
Why Mary Ellen decided to start her own company
Why professional development needs to be more than just a box to check off
What differentiates K2P from other firms in the industry
The three business models within K2P and some of the challenges faced with these models
How K2P’s business strategy has evolved over time
How K2P has responded to the COVID-19 pandemic and what COVID-19 has taught the world
How continuous professional development relates to continuity of care

Resources Mentioned:

MindShare

Connect with Mary Ellen Beliveau:

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Previous Episode

B Side: You're Selling, Are They Buying?

So you’ve read all the business books; you’ve listened to all the podcasts. You have found yourself inundated with everything you feel you “need” to do when it comes to sales: all of the tools, strategies, necessary mindset shifts, behaviors, plans, etc. But what if the key to effective selling isn’t that complicated? What if your sales success is a lot closer than you imagined possible? As someone who has engaged in the sales process as both a seller and a buyer, I have found some simple truths about sales that I believe apply across the board.

In today’s episode, I discuss some fundamental and consistent realities about sales that can help you reach your customer base more effectively, regardless of what type of business you run or what kind of product or service you offer. I share how you can predict whether your customers are going to buy from you and the negative impact of purchasing without trust. I also highlight how trust impacts the selling process and the relationships you build with your clients/customers as well as how a lack of trust can be one of your brand’s greatest downfalls.

“The question isn’t ‘How good are you at sales?’ The question is ‘Can you be trusted?’” - Somer Hamrick

Today on When She Founded:

The importance of finding moments of fun, and reinventing fun, in difficult times such as COVID-19
How my husband and I are reinventing fun for our three-year old
A surprising activity my husband and I engaged in on a recent “date night”
Insight into the technology platform Channel Clinical is working towards and how far along in the process we are
The truths about sales that remain the same no matter what type of business you have
What you need to consider before jumping to elaborate sales strategies and new tactics
The importance of trust in the sales process
How a lack of trust can impact your ability to sell and the sales relationship as a whole
The real question you should ask yourself when it comes to your sales capabilities

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Next Episode

Sunny Numbers: Gaming the Anxiety Out of Math with Cleidi Hearn

Cleidi Hearn is the founder and CEO of Sunny Numbers, a company dedicated to creating applications for students to conquer their math-related anxiety in a fun, gamified way. The organization aims to make mathematics more accessible and donates a portion of its profits to charities that teach math skills to underprivileged individuals. In addition to founding Sunny Numbers, Cleidi is a part of the Student Inc. accelerator program at University College Cork, Ireland, where she recently completed her final year in Applied Psychology. She is also a global ambassador with WomenTech Network, an organization that aims to increase gender diversity in the technology sector.

Today, Cleidi joins me to discuss the struggles and fears many people face when it comes to learning mathematics and the solution that Sunny Numbers offers through gamified apps. Cleidi shares her goals with Sunny Numbers as well her revenue model, target audience and launch strategy. Cleidi also discusses why she believes mathematics is a highly valuable life skill and what keeps her up at night as an entrepreneur.

“As an entrepreneur, you have to have that passion to do something that you know is going to add value to your customer.” - Cleidi Hearn

Today on When She Founded:

What a gamified app is and how it helps enhance the learning experience
The percentage of students who struggle with statistics anxiety
Fears many people face when it comes to mathematics and learning in general
How being in an incubator program has benefitted Cleidi’s work with Sunny Numbers
Cleidi’s career journey before becoming an entrepreneur and her desire to help people
Cleidi’s launch plan and revenue model for Sunny Numbers
When the first Sunny Numbers prototype will be available and Cleidi’s target market
Why Cleidi wants to donate a portion of the app’s profits to math education charities
Which social media channels Cleidi will utilize to market the Sunny Numbers apps
The challenges of being a sole founder and whether Cleidi plans to consider strategic partnerships
The importance of passion and solving a problem that you truly believe in
The mathematical origin of the name Sunny Numbers

Connect with Cleidi Hearn:

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.