B Side: What's Really Your Sales Problem?

09/17/20 • 17 min

The pandemic has severely impacted our lives and sources of income. It has paused many entrepreneur’s dreams of establishing their presence in their respective industries. But just because your business is taking a beating or is on hold doesn’t mean you can’t get anything out of this year. We’re living in different times now, and we have more opportunities to find success - even in the deep economic recession we’re experiencing today. Now is the best time to get your name out there and build your presence in the industry.

Today, I share my thoughts on the current state of the pandemic and what my company has done to ride the waves of this recession. I discuss what we can look forward to once the pandemic is over and how I expect the market to shift. I describe some of the reasons why your sales and marketing are doing poorly and the services I offer to boost them. I explain why it’s not just the big fish that will come out successful in 2020 and why now is the best time to up your marketing game. I also share what brings me comfort in a time of great uncertainty.

“If you're not messaging your solution to the right people and the right way, you'll never move leads from the funnel to your pipeline. Full stop.”

Today on When She Founded:

Why the month of September is one of my favorites.
What brings me comfort in these unprecedented times.
What we can look forward to after the pandemic is over.
How the new world will look for entrepreneurs.
What my company did to adjust to the immediate effects of the pandemic.
My advice for vendors and service providers.
Why now is the time to ramp up your sales and marketing.
Why the big companies aren't the only businesses that will survive this pandemic.
How we can help your company find your market and close more deals.

Resources Mentioned:

Launch to Leads Lab

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Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

“If you're not messaging your solution to the right people and the right way, you'll never move leads from the funnel to your pipeline. Full stop.”

Today on When She Founded:

Why the month of September is one of my favorites.
What brings me comfort in these unprecedented times.
What we can look forward to after the pandemic is over.
How the new world will look for entrepreneurs.
What my company did to adjust to the immediate effects of the pandemic.
My advice for vendors and service providers.
Why now is the time to ramp up your sales and marketing.
Why the big companies aren't the only businesses that will survive this pandemic.
How we can help your company find your market and close more deals.

Resources Mentioned:

Launch to Leads Lab

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Previous Episode

Global Food Health Institute: Promoting A Healthier Future of Food

Julia Olayanju is an entrepreneur, scientist, and the Founder of Food Niche Inc., a company that facilitates collaboration between scientists, innovators, investors, and executive decision-makers through nationally recognized conferences. She is a thought leader that advocates for nutritional education and a healthy food supply. Julia is also the Founder and Executive Director at the Global Food and Health Institute, leading a team that leverages technology and scientific expertise to promote healthy food systems. Her work has appeared on Forbes, Thrive Global, Business Insider, and USA Today. She has a Doctorate degree from Rutgers University and lives in New Jersey with her husband and two boys.

Julia joins me today to discuss the key ingredients of good health through nourishing meals. She shares her journey from lab researcher to female entrepreneurs bringing food innovations and education to the younger generation. We discuss the eating patterns of adults and children in America and share how food compounds can affect our long-term health as well as help prevent chronic illnesses. Julia shares how the Global Food and Health Institute and YScooks inspire children to learn about nutrition through technology. We also discuss why we need to make nourishing meals available to all, regardless of where they live and their financial constraints.

“What we hope to do is create a generation of ambassadors - not only to take care of themselves by eating and nourishing their bodies, but also to help others see this is really important.” - Julia Olayanju

Today on When She Founded:

Julia's first motivations for looking at food and health
How food compounds interact with cells on a molecular level and their effects on our health
Julia's research into delaying and preventing illnesses such as cancer
How Julia made the jump from working in the lab and research industry to building a business
The high figures of adults with poor eating patterns and children with obesity in America
How the Global Food and Health Institute is bringing nutritional education to schools
How YScooks' program of food history, science, nutritional basics, gut health nutrition, and food safety is presented to children through e-learning, videos, and gamification
Food innovations of the 21st century
Why we need to make nourishing meals more affordable and accessible to everyone

Connect with Julia Olayanju:

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.

Next Episode

Massive Bio: When AI and Oncology Clinical Trials meet Grit

Dr. Selin Kurnaz, CEO and cofounder of Massive Bio. After emigrating from Turkey and completing a PhD at the University of Michigan, receiving multiple engineering degrees, Selin spent more than a decade specializing in delivering revenue enhancement, margin optimization and capital efficiency improvements for Healthcare and Life Science companies. Selin has written and spoken extensively about life sciences in tech and how to deliver information in creative ways. Massive Bio is an alumni of eLab and Philips Healthworks Precision Cancer Care start-up acceleration programs.

Selin joins me today to share with me her mission. It is a big one to connect cancer patients with the treatment they need through her company Massive Bio. It is an AI-driven platform connecting cancer patients and their community oncologists to bio-pharmaceutical clinical trials yielding profound improvement in access and match rates leading to faster drug development timelines and creating novel oncology data ecosystem for improved protocol design and real-world insights. Massive Bio controls patient enrollment value chain starting direct and indirect patient acquisition/identification, following with AI based pre-screening (outside the site) and resolving last mile issues such as JIT site activation, patient referrals and resolution of insurance related matters.

“As long as you have the right team that believes in you as long as you have the customers that you can deliver to everything else is just a story....and don’t listen” - Selin Kurnaz

Today on When She Founded:

We learn about Selin’s company Massive Bio and how they help cancer patients
Selin shares her background growing up in Turkey and her studies in engineering in the US
How her talents in analysis shaped her career
How a family member’s cancer changed the trajectory of her career
The challenges of starting a new company and how to maneuver around them
How she did her due diligence prior to leaving her career to pursue Massive Bio
How the model for her company changed and evolved from the beginning
She explains more about the Virtual Tumor Board and how it was scaled up
She shares the importance of learning and adapting your product and model for the business
Selin tells the story of the name of her company - Massive Bio
We learn about Massive Bio’s stakeholders and their personal attachment to cancer
She explains the capital investments in her business and her philosophy about when to accept that capital
COVID-19 has impacted Selin’s company and the patient’s mobility and the forward looking of the FDA
The adversity that Selin has faced and how she overcame it with passion and perseverance

Connect with Selin Kurnaz: https://massivebio.com

Subscribe, Rate & Share Your Favorite Episodes!

Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a rating and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media.