Whats Best For The Patient Is Best For Business - It was never about VISITS.. It's all about completed Plans Of Care - Interview with Anthony Maritato, PT

It was never about VISITS.. It's all about completed Plans Of Care - Interview with Anthony Maritato, PT

02/25/25 • 54 min

Whats Best For The Patient Is Best For Business

In this episode of What's Best for the Patient is Best for Business, host Jerry Durham welcomes back Anthony Maritato, a seasoned physical therapist and innovative clinic owner. Together, they dive into the importance of completed plans of care and how it directly impacts patient outcomes, clinic success, and provider satisfaction.

Anthony shares insights from his own practice, highlighting how refining patient engagement and front desk processes can dramatically improve patient retention. Jerry and Anthony explore how understanding the patient journey—from the first phone call to the last visit—can make all the difference in keeping patients engaged, reducing drop-offs, and delivering real results.

Key Takeaways:
✔️ The Front Desk is Key – The first point of contact sets the tone for the entire patient experience. A well-trained front desk team can make or break completed plans of care.
✔️ Understand Your Ideal Client – Identifying who you serve best ensures better patient alignment, leading to higher retention and better outcomes.
✔️ Patient Engagement Drives Retention – Using tools like RTM, text messaging, and automated check-ins keeps patients connected and accountable.
✔️ The Role of the Therapist – Burnout often stems from a misalignment between the therapist’s approach and the patient’s expectations. Clarity on both sides improves the care experience.
✔️ Adapting Business Models – Leveraging telehealth for initial evaluations and onboarding can streamline care, improve accessibility, and even boost revenue.

Tune in for an insightful conversation filled with actionable strategies to improve patient retention, create a thriving clinic, and ultimately do what’s best for both the patient and the business.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

Tune in for an insightful conversation filled with actionable strategies to improve patient retention, create a thriving clinic, and ultimately do what’s best for both the patient and the business.

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

Previous Episode

A Physical Therapist, A Business Owner, An Advocate.. and oh yea, A MOM! - Interview with Stephanie Weyrauch, PT, DPT

In this episode, Jerry sits down with longtime friend and physical therapist Stephanie Wayrauch to talk about the evolving journey of balancing career, family, and leadership in the PT profession. From meeting on Twitter as a PT student to now running her own mobile pelvic health practice in Montana, Stephanie shares her path—from early career decisions and APTA involvement to navigating work-life balance as a parent and business owner.

They dive into:
🔥 Why "what’s best for the patient is best for business"
🚀 How proactive decision-making shaped Stephanie’s career moves
👶 The reality of juggling parenthood with professional ambitions
🏥 The challenges of private practice and building a patient-first business
💡 Why collaboration (not competition) is key in physical therapy

Stephanie’s story is full of actionable takeaways for PTs at any stage of their career—especially those questioning how to create a fulfilling, sustainable career. Whether you're a new grad, a clinic owner, or someone considering a career pivot, this conversation will challenge you to rethink what’s possible in your professional life.

📩 Want to connect with Stephanie? While she’s on a social media break, you can email her at [email protected] to continue the conversation!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

Next Episode

The people DOING THE WORK!! The Front Desk Team!! Interview with Hunter McWhorter, Front Desk DOER!

In this episode, Jerry sits down with Hunter McWhorter, a Business Consultant at Paysafe and former front desk professional in the physical therapy industry. Hunter shares his unique journey from starting as a Patient Services Coordinator at PT Solutions to becoming a key player in the business and tech side of healthcare and payment processing.

Throughout the conversation, Hunter and Jerry dive deep into the often-underestimated value of front desk teams in physical therapy practices. They discuss how front desk staff are more than just taskmasters—they are the directors of first impressions, crucial to patient retention, satisfaction, and overall clinic success. Hunter shares actionable insights on how to empower front desk teams, improve patient experiences, and leverage tools like NPS (Net Promoter Score) to track and enhance clinic performance.

Key takeaways from this episode include:
1. The Power of the Front Desk: Front desk teams are the backbone of patient experience and retention. They are the first and last point of contact, making their role critical to the success of any clinic.
2. Training and Systems Matter: Proper training and systems are essential for front desk success. Without them, even the most talented team members can fall short.
3. NPS as a Game-Changer: Implementing NPS scores can provide invaluable feedback on patient satisfaction, helping clinics identify areas for improvement and celebrate wins.
4. Connecting Marketing to Sales: Marketing campaigns are only as effective as the front desk's ability to manage leads. Training and preparation are key to converting leads into loyal patients.
5. Payment Processing Insights: Hunter shares how modern payment solutions, like those offered by Paysafe, can streamline operations, improve patient convenience, and even enhance marketing efforts.

Whether you're a clinic owner, front desk professional, or someone interested in the intersection of healthcare and business, this episode is packed with practical advice and real-world examples. Tune in to learn how to elevate your front desk team, improve patient satisfaction, and run a more efficient and profitable practice.

Listen now to gain fresh perspectives and actionable strategies from Hunter McWhorter, a true advocate for front desk excellence and business innovation in the healthcare space.

Follow Hunter McWhorter on LinkedIn for more insights, and don’t forget to hit “subscribe” for more episodes like this one!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!