100% ARRIVAL RATE, no reschedules, no waitlist, no cancel fees! Interview with Elliot Cleveland, DPT, Founder, The Movement Doctors
04/01/25 • 79 min
In this episode of What’s Best For The Patient Is Best For Business, Jerry chats with Elliot Cleveland, DPT, founder of Marching Health and co-founder of The Movement Doctors. Elliot shares his journey from PT school to building two thriving businesses with a focus on high patient arrival rates.
Key Takeaways:
- Value First, Always – Elliot reveals how leading with value—not price or insurance—ensures patients show up, stay engaged, and get results.
The Power of Process Over Product – Learn why successful sales and patient retention come from a repeatable system, not just clinical expertise.
Speak Your Patient’s Language – Discover how shifting your messaging to resonate with your ideal patient (or band director!) builds trust and drives conversions.
Why Arrival > Scheduling – Elliot breaks down how his clinics achieve 100% arrival rates (even during holiday weeks) by setting clear expectations upfront.
The 80/20 Rule in Practice – Find out how focusing on the right 20% of efforts (and patients) can maximize revenue and minimize headaches.
Whether you're a PT, business owner, or just love a good underdog story (Elliot was bottom of his PT class but now runs multiple successful ventures), this episode is packed with actionable insights.
Listen now and rethink how you attract, convert, and retain patients—because what’s best for them is best for your business.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!
In this episode of What’s Best For The Patient Is Best For Business, Jerry chats with Elliot Cleveland, DPT, founder of Marching Health and co-founder of The Movement Doctors. Elliot shares his journey from PT school to building two thriving businesses with a focus on high patient arrival rates.
Key Takeaways:
- Value First, Always – Elliot reveals how leading with value—not price or insurance—ensures patients show up, stay engaged, and get results.
The Power of Process Over Product – Learn why successful sales and patient retention come from a repeatable system, not just clinical expertise.
Speak Your Patient’s Language – Discover how shifting your messaging to resonate with your ideal patient (or band director!) builds trust and drives conversions.
Why Arrival > Scheduling – Elliot breaks down how his clinics achieve 100% arrival rates (even during holiday weeks) by setting clear expectations upfront.
The 80/20 Rule in Practice – Find out how focusing on the right 20% of efforts (and patients) can maximize revenue and minimize headaches.
Whether you're a PT, business owner, or just love a good underdog story (Elliot was bottom of his PT class but now runs multiple successful ventures), this episode is packed with actionable insights.
Listen now and rethink how you attract, convert, and retain patients—because what’s best for them is best for your business.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!
Previous Episode
Your Finances In Your Practice… SHOULD LEAD THE WAY!! Interview with Keith Campagna, Chief Growth Officer, Accounted4
In Episode 115 of What’s Best For The Patient Is Best For Business, Jerry sits down with Keith Campagna, Chief Growth Officer at Accounted4, a company dedicated to helping healthcare practice owners gain financial clarity and confidence through data-driven insights.
Many private practice owners struggle with making proactive financial decisions, often relying on outdated, rearview-mirror accounting that focuses solely on past performance and taxes. Keith explains how Accounted4 shifts this mindset by providing real-time cash flow analysis, forward-looking projections, and strategic financial guidance—essentially acting as a GPS for your business finances rather than a rearview mirror.
Key Takeaways:
Financial clarity = Mental clarity – Understanding your numbers reduces stress and empowers better decision-making.
Stop "managing by the checkbook" – Learn how to use financial data to lead your business, not just react to it.
Recruitment & culture benefit from financial transparency – Attract top talent by showcasing clear growth pathways tied to measurable results.
Current-state assessment is critical – Before planning for the future, you need to know where your practice stands today.
Numbers drive culture, strategy, and scalability – Whether it’s tax planning, owner compensation, or expansion, data should guide your path forward.
If you’re ready to turn your financial data into a strategic asset, visit accounted4llc.com to schedule a free QuickBooks assessment and start steering your practice toward success.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!
Next Episode
Let’s Connect the Front Desk Work with the Providers: PATIENT SUCCESS Interview with Mark Kargela, DPT
In this insightful episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Mark Kargela, DPT—a seasoned physical therapist, educator, and thought leader in patient-centered care. Mark shares his transformative journey from a manual therapy-focused clinician to embracing a biopsychosocial approach that prioritizes the whole patient—not just their symptoms.
Jerry and Mark dive deep into the critical connection between clinical expertise and front-desk operations, exploring how seamless communication and intentional processes can elevate patient outcomes while reducing provider burnout. They discuss the power of active listening, setting realistic expectations, and leveraging teamwork to create a frictionless patient experience.
Key Takeaways:
The Shift from Fixing to Understanding – Mark reflects on his transition from a "fix-it" mindset to embracing pain science and the biopsychosocial model, emphasizing the importance of addressing patients' emotional, social, and environmental factors.
The Front Desk’s Role in Patient Success – Discover why the front desk is the linchpin of a thriving practice—setting the tone, gathering crucial patient insights, and ensuring providers walk into each session prepared.
Listening Over Treating – Learn why spending more time on the subjective exam leads to better clinical outcomes than rushing into interventions.
- Team-Based Care for Better Outcomes – How breaking down silos between clinicians and administrative staff fosters trust, reduces no-shows, and improves patient retention.
- The Power of Sales in Healthcare – Why PTs should embrace ethical sales tactics to better communicate their value and align patient expectations from the first interaction.
Tune in for a dynamic conversation filled with actionable insights on creating a clinic culture where what’s best for the patient truly drives business success.
If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!
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