What Your CPA Wants You to Know - 76. The Power of Humor in Marketing With Janelle Baum the Ortho Influencer

76. The Power of Humor in Marketing With Janelle Baum the Ortho Influencer

06/19/24 • 38 min

Ever wondered how humor can transform your marketing? Join us as we welcome Janelle Baum, the orthodontic influencer, who shares her unique journey from an orthodontic treatment coordinator to a sought-after speaker and consultant. Janelle's comedic talents led her to helping orthodontic offices enhance patient engagement and drive sales. Get ready to laugh and learn as Janelle reveals her strategies for standing out in a crowded market with creativity and humor.
Authenticity and consistency are at the heart of Janelle's success, and she shares how embracing your unique personality can set your brand apart. Think of yourself as a "Froot Loop in a world of Cheerios"—and don't be afraid to be different. We'll discuss the importance of regular engagement on social media and the value of feedback from your community. Janelle's insights on blending your true self with your marketing efforts will inspire you to refine your content and style for maximum impact.
This episode is packed with tips for maximizing social media, boosting client engagement, and driving business success.
Here's where you can connect with Janelle!
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75. Streamline Your Business: Our Tools + Tips for Efficiency and Growth

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Ever wondered how a small CPA firm can handle a large workload efficiently and produce record breaking profits? This episode is your gateway to understanding the secret sauce behind our firm's growth and productivity. In this episode we share basic tools like phone apps and spreadsheets to advanced solutions like monday.com.
Discover how adopting the right tools can significantly enhance your business's efficiency and profitability.
A favorite tool of ours is Calendly. Learn how integrating this scheduling tool not only streamlined our appointment process but also reduced no-shows and ensured upfront payments.
This episode covers the significance of gradually implementing efficient business practices over the years. By staying organized and finding creative ways to cut down on time, we've managed to grow our client base while maintaining high-quality service.
Don't miss out on these valuable tips that can transform your business!
Here are the products mentioned in the episode that we use and love :
Calendly - for booking meetings
Flodesk - for emailing customers
Nextivia - For internet phone system
Square - for invoicing, payroll, and more!

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77. Common Mistakes We See Business Owners Make

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Ever wondered how to steer clear of the most common pitfalls as a business owner?
In this episode, we tackle everything from opening separate business bank accounts and maintaining proper bookkeeping, to avoiding the pitfalls of rapid business growth and budgeting effectively for accounting and legal services. Hear our tips on setting aside funds for taxes and simplifying tax preparation, including the practice of scheduling a projection meeting with your CPA. Prepare to equip yourself with knowledge that can save you from costly mistakes and ensure your business thrives from the start!

What Your CPA Wants You to Know - 76. The Power of Humor in Marketing With Janelle Baum the Ortho Influencer

Transcript

Speaker 100:00:00.000

because you want to provide I call it edutainment . You want to be entertaining , which you guys are through those reels , but you want to be educational at the same time . So it's going to help bring more value to those that are watching your page .

Speaker 200:00:15.240

Welcome to what your CPA Wants you To Know .

Speaker 300:00:18.33