The wheels came off during filming. Literally.

06/21/22 • 17 min

A broken race car suspension. Life-threatening severe thunderstorms. A bout of the stomach flu. These are just a few of the obstacles producer/director Barrett Tripp faced in a span of 48 hours while filming for Microsoft.

The brand film he was producing for Microsoft, carried some heavy burdens: demonstrate his agency’s new integrated capabilities and marketing approach, and create a “big rock” that makes an impactful splash for his client. Three-quarters of the way into the shoot, things weren’t looking good.

In this pilot episode, host Barrett Tripp takes us blow-by-blow through his own story of creating the brand film "How Fast is Fast?" when he was an Executive Producer at Text100.

In this pilot episode, host Barrett Tripp takes us blow-by-blow through his own story of creating the brand film "How Fast is Fast?" when he was an Executive Producer at Text100.

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Understood launches program during worst time possible

The pandemic changed the way many work. Especially those in the creative industry. Understood is a non-profit dedicated to guiding and helping the 1 in 5 people with learning and thinking differences.

The organization was in the middle of a rebrand and launching many new initiatives when Covid changed the way not only people work, but the way their children learn. Understood’s Executive Creative Director, Scott Cocchiere, leads the creative and production teams. In the middle of what he calls the worst moment in the history of time, he decided to go ahead and launch a program called “The Quarantine Chronicles.”

The Quarantine Chronicles provided a personal look into the lives of families during lockdown. Sharing real stories and helpful advice from families in quarantine. Getting the Chronicles done required Scott and his team to trailblaze new ways of working and hope for the best.