What Happens in Marketing
Las Vegas Innovation Marketing Association
Las Vegas is the entertainment capital of the world. It didn’t become so without the marketers who helped to tell its stories. We peel back the curtain and talk to the brilliant minds who help to create the epicenter of entertainment. Come with us as we explore the struggles and successes of the iconic marketing campaigns that reach the world and help to shape the world wide city of Las Vegas. From idea to execution, we are inviting you to learn from the innovators of opportunity. From the braintrust of the Las Vegas Innovative Marketing Association, we will discuss what happens in marketing.
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Top 10 What Happens in Marketing Episodes
Goodpods has curated a list of the 10 best What Happens in Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to What Happens in Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite What Happens in Marketing episode by adding your comments to the episode page.
The evolution of sports betting for Las Vegas
What Happens in Marketing
05/04/24 • 26 min
Sports betting has been a mainstay of Las Vegas for decades. Technology has changed the landscape and Las Vegas marketers have to be alert to the cutting edge of sports gambling. Join us as we hear from Jeff Benson, Director of Operations for Circa Sports, as he gives insights on where the industry lives, and where we are going in the future.
Super Las Vegas - Bringing the Big Game to life in Sin City
What Happens in Marketing
04/03/24 • 21 min
Join us for the season premier episode of What Happens in Marketing as we get to peek behind the scenes on the marketing that went into bringing the biggest game in the US to Las Vegas. We welcome Richelle Rice, Vice President of Social & Digital Marketing for the Las Vegas Super Bowl Host Committee and hear her advice for marketers across the southwest. Come hear how the Super Bowl came to life in Vegas and what could be coming next for our market.
The Future of Local Innovation
What Happens in Marketing
01/04/24 • 23 min
Join us as we get a peek behind the curtain at UNLV's Office of Economic Development and Blackfire Innovation Labs. We welcome Jamie Schwartz, Director of Business and Industry Engagement for UNLV's Office of Economic Development to discuss what UNLV is doing to promote economic diversity, industry growth and job development in the Vegas Valley.
Hear from Jamie as she gives insights on what the future could hold, and how you can be a part of it.
Future-Proofing DE&I: Insights for Brands & Marketers in 2024 and Beyond
What Happens in Marketing
01/02/24 • 43 min
As the world continues to evolve, so do the challenges and opportunities surrounding DE&I efforts for brands and marketers. We welcome back DE&I Leader Jorge Hernandez, CMO and Co-Founder of Majority Agency, as we discuss what the future can hold for DE&I efforts across brands and how to weave those efforts into the fabric of your company.
Listen for key takeaways and valuable insights that will help you recognize the opportunity of making DE&I not just an intiative but a part of your business in 2024 and beyond.
Not our First Rodeo: National Finals Rodeo and Las Vegas
What Happens in Marketing
12/12/23 • 27 min
Events in Las Vegas have long been a ke magnet for our marketers to attract new audeicnes, and one event has been doing it right for nearly 40 years. The National Finals Rodeo has been packing arenas, conference centers and hotels for decades and in this episode we get to hear the stories and advice they have for fellow Las Vegas marketers as we look into the future of Las Vegas Events.
Join us as we hear from Michael Mack, VP of Marketing for the Las Vegas Events and come discover what makes a successful event a continued hit in our town.
Behind LVIMA's Rebrand: A 20-Year Marketing Evolution
What Happens in Marketing
05/08/23 • 32 min
Join us as we chat with Ben Laifsky, CEO of Hunter Marketing and long-time member of LVIMA, to discuss the behind-the-scenes recent rebrand of LVIMA and the evolution of LVIMA's brand identity as we approach our 20th anniversary. We uncover the story behind the transformation of LVIMA, the impact of LVIMA on the Vegas marketing community, and what the recent rebrand holds for LVIMA’s future in the city that never sleeps.
Authenticity Meets Innovation: A Creative Quest in the Age of Technology
What Happens in Marketing
04/24/23 • 44 min
Join our inspiring conversation with Guto Araki, a renowned creative director who has worked with top brands, including Hulu and Taco Bell, and now serves as Chief Creative Director at R&R Partners, as we dive deep into the world of creative campaigns and the importance of authenticity. Discover the unique challenges and successes Guto faced while working on memorable campaigns with top brands, the confluence of imagination and innovation in the city that never sleeps, and the rise of technology in the industry.
Web 3.0 Revolution: NFTs & Smart Contracts Reshaping the Future of Marketing
What Happens in Marketing
03/08/23 • 44 min
Join us with special guest Shelly Palmer, Syracuse University Professor, renowned Web 3.0 Author and co-founder of the Metacademy, as we dive into the future of marketing through the world of Web 3.0, NFTs, and smart contracts. This episode explores the game-changing impact of Web 3, NFTs, and smart contracts on brands, agencies, and the Las Vegas entertainment industry. Listen along as we decode the essentials of NFTs and smart contracts, unlock how content creators and companies can leverage this technology, and learn how web 3.0 will set out to reshape the future of marketing!
The Future of SEO
What Happens in Marketing
02/15/23 • 38 min
Welcome to Episode 6 of What Happens in Marketing where we learn what to expect in the ever changing word of SEO. Listen in as two experts in the SEO field: Scott Rodgers, Senior Team Lead of SEO at Ceasars, and Kristine Schachinger, a long-time LVIMA member and SEO expert discuss the current state of SEO. From content to site development, we hear what's in store for SEO's future as Scott and Kristine share their insights and helpful tips to help you succeed in SEO today. Whether you're a seasoned expert or just getting started, join us as we explore the evolving world of SEO together.
Welcome the Newest Pro Sports team to Las Vegas!
What Happens in Marketing
12/14/22 • 32 min
Join us as we sit down with Mark Fine, the CEO of the Las Vegas Desert Dogs, the newest professional sports team to come to Las Vegas. Hear the backstory about how the partnership between the Great One himself, Wayne Gretzky, the Brooklyn Nets owner Joe Tsai, NBA Legend Steve Nash and Golf professional Dustin Johnson brought the new sport of indoor lacrosse to Southern Nevada in the Las Vegas Desert Dogs. We get insights from Mark as he details the opportunities and challenges that come with bringing in a new team to town, and hear the excitement as they build toward the future of a community in our city.
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FAQ
How many episodes does What Happens in Marketing have?
What Happens in Marketing currently has 14 episodes available.
What topics does What Happens in Marketing cover?
The podcast is about News, Marketing, Educational, Business News, Internet Marketing, Podcasts and Business.
What is the most popular episode on What Happens in Marketing?
The episode title 'The evolution of sports betting for Las Vegas' is the most popular.
What is the average episode length on What Happens in Marketing?
The average episode length on What Happens in Marketing is 33 minutes.
How often are episodes of What Happens in Marketing released?
Episodes of What Happens in Marketing are typically released every 41 days, 20 hours.
When was the first episode of What Happens in Marketing?
The first episode of What Happens in Marketing was released on Feb 1, 2022.
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