What Are You Smoking Episode 75: Ellementa CEO Aliza Sherman

04/01/19 • 39 min

This week on the show, we're time-traveling back to SXSW 2019, which is where Will sat down with Aliza Sherman, co-founder and CEO of Ellementa, which aims to connect women with the right cannabis products for them.

Listeners will learn about how cannabis companies need to rethink the way they market to women, why education has to come before marketing throughout the industry, and why consumers should try out multiple products so they can best understand what's right for them. We'll also hear about Sherman's journey to cannabis after a storied career in the tech space, and find out what she looks for in her cannabis, whether she's consuming at home in Alaska or testing partner products on the road.

Previous Episode

What Are You Smoking Episode 74: Cannabis Etiquette with Lizzie Post

This week on the show, etiquette expert Lizzie Post sits down for a conversation about her latest book, Higher Etiquette.

We'll get her thoughts on minding your manners in the world of cannabis, including what longstanding traditions are due for an update, how long you should hold a joint before passing it, and why avid joint rollers might need a finger bowl for their next party.

Next Episode

What Are You Smoking Episode 76: It's a Dab Rig Mailbag!

This week, Will and Dante give some local Washington cannabis products a trial run. Then, our hosts put on their public service hats to field listener questions about carb caps, dab storage, and more. Tune in for insights, advice, and suggestions on how to improve your cannabis experience.

If you've got a burning cannabis question you want our hosts to answer on the next mailbag episode, email us at [email protected].