The Way We Measure an Ad is Changing: Wharton Professor Explains Why

01/18/24 • 18 min

Wharton Professor of Marketing Dave Reibstein joins the show to discuss this week's marketing trends, including the impact of platform-specific advertising on consumers.

Hosted on Acast. See acast.com/privacy for more information.

Wharton Professor of Marketing Dave Reibstein joins the show to discuss this week's marketing trends, including the impact of platform-specific advertising on consumers.

Hosted on Acast. See acast.com/privacy for more information.

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Does Online Data Collection Lead to Financial Fraud? New Research Seeks to Find a Correlation

Wharton Assistant Professor of Finance Huan Tang joins the show to discuss new research on consumer surveillance and financial fraud.

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SharkNinja: Post-Covid Business Has Continued to Accelerate via Specific Growth Strategy

Mark Barrocas, CEO of SharkNinja, joins the show to talk about the 2023 holiday retail season, the company's new product innovation and how it's engaging consumers.

Hosted on Acast. See acast.com/privacy for more information.