Who Are You Making This For?

12/19/19 • 46 min

If we can agree that it’s imperative to identify a target audience before making a new podcast, why do things still get so fuzzy when we talk about reaching “diverse” audiences? Cristina Kim, producer of Truth Be Told; Tonya Mosley, host of Truth Be Told and co-host of Here & Now; Kameel Stanley, Senior Producer of The City; and Berry Syk, the creator of Podcasts in Color have experiences that span decades, coasts, cultures and mediums. Their candid conversation is filled with lessons learned and strategies to intentionally make podcasts for and by people of color.

Hosted by Dessa, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com.

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Abandon Your Plans

Avery Trufelman, producer of 99% Invisible and host of Articles of Interest and Nice Try! endeavors to answer the age old question: Where do you get your ideas from? What comes next after you have an idea and feel that buzzy spark? Avery breaks down how one of her favorite episodes of 99% Invisible, “The Pool and the Stream”, came to be plus all the twists and turns along the way.