Unblocking Yourself into Action for Health Coaches

11/16/21 • 28 min

Podcast Intro:

Juliet Cullins, a yoga health coach, and Cate discuss what is preventing her from enrolling more people in her coaching group. Some conclusions include more free talks and more social media posts to "put herself out there." Cate mentions using Grant Cardone's 10X rule to exponentially reach her target of 20 new people in the coming year.

Cate helps Juliet accept and internalize the positive feedback given to her by her group members. With this confidence, Juliet will be able to integrate her feminine side and overcome her doubts. Her next action steps include asking friends and family to spread the word about free talks and reaching out to ten locations (using the 10X rule) to offer free talks.

What you’ll get out of tuning in:

How to take actions to drive enrollment for marketing.
How to accept positive feedback.
How to overcome doubts.
How to ask friends and family to spread the word.
How to reach out to businesses to do free talks.
Free Talks not happening
Reaching out to others not happening too much
Need help with social media posting to engage and drive people to my website

What is working: My pilot group is going well, my people are highly motivated and doing the habits. I feel like I should be giving them more - I like to send extra emails to them with tidbits, tips, and other info I come across.

What is not working: I am not having conversations with others for enrollment into my next quarter in about 6 -ish weeks. I am also not doing free talks right now - although I have been thinking about some topics to do. Have not put that into action. Feeling a little stuck with free talks, social media, and reaching out.

Links/CTA:

Highlights:

Your doubt is a critical issue, you need to externalize it not internalize it. Cate
If you work backward from the 10x rule it will bring you to more interesting places in life! Cate
I just finished my pilot with great results from my members. Juliet

Timestamps:

[5:59 - 6:35] Cate: “I’m in healthcare and it doesn’t feel like healthcare”.
[12:52 - 13:35] Cate: “Do you think that trying to enroll 20 people with friends and family is a good tactic?”
[25:04- 25:41] Cate: “I would look at a lot of places to do free talks right now.”

Quotes:

Juliet: My long-term goal is to be a health coach, to help people that want to be helped.
Cate: You need to clarify what your goals are in health coaching to clarify your marketing.
Cate: What should you be doing that you’re not doing?
Cate: This is the benefit of the Body Thrive habits, you learn to live in your body and do cool things.
Juliet: I’m hesitant to totally step away from my job in the western medical field right now.

Podcast Intro:

What you’ll get out of tuning in:

How to take actions to drive enrollment for marketing.
How to accept positive feedback.
How to overcome doubts.
How to ask friends and family to spread the word.
How to reach out to businesses to do free talks.
Free Talks not happening
Reaching out to others not happening too much
Need help with social media posting to engage and drive people to my website

Links/CTA:

Highlights:

Your doubt is a critical issue, you need to externalize it not internalize it. Cate
If you work backward from the 10x rule it will bring you to more interesting places in life! Cate
I just finished my pilot with great results from my members. Juliet

Timestamps:

[5:59 - 6:35] Cate: “I’m in healthcare and it doesn’t feel like healthcare”.
[12:52 - 13:35] Cate: “Do you think that trying to enroll 20 people with friends and family is a good tactic?”
[25:04- 25:41] Cate: “I would look at a lot of places to do free talks right now.”

Quotes:

Juliet: My long-term goal is to be a health coach, to help people that want to be helped.
Cate: You need to clarify what your goals are in health coaching to clarify your marketing.
Cate: What should you be doing that you’re not doing?
Cate: This is the benefit of the Body Thrive habits, you learn to live in your body and do cool things.
Juliet: I’m hesitant to totally step away from my job in the western medical field right now.

Previous Episode

Heeding the Call to Your Life Adventure: Cate Coaching Emily Cole

Podcast Intro:

In this Coaching Gym turned podcast, we meet Emily Cole, Wilderness Guide/Mentor AND Yoga Health Coach. While she has achieved her initial goals through her pilot, she is now in Mastery and ready for what’s next!

This conversation guides us on how to align our personal goals into reality through Emily’s unique experience as a Wilderness Guide. It’s really about embracing our own unique expertise and creating marketing around it to find our people! That is not without, of course, all the organizational and identity evolution work that supports it’s all.

Put on your listener hat, but have your CEO hat nearby to change into after, and design your own unique experience for what’s next!

What you’ll get out of tuning in:

Making goals realistic and attainable with a little stretch
Task batching to create systems
Evolving identity from contractor to CEO
How to set goals and create targets
Marketing into your journey
How to figure out all the functions needed for growth
Advantages of playing to our natural habitat
Building stronger language around our story and convictions

Links/CTA:

Cate references Dan Sullivan’s wisdom from The Gap vs. the Gain
Cate mentions Bari Tessler’s money consciousness company
Cate recommends mystorybrand.com for building our avatars

Highlights:

[3:25] Articulating goals of then and now
[5:05] Contract mindset to self-employed
[7:20] Western emphasis on doing vs. being.
[10:12] Setting up a platform for next phase of growth
[12:05] Marketing
[18:49] In-person events
[19:40] Wearing your CEO hat/alter ego
[21:55] Scheduling as a process.
[25:15] Creating member experience
[31:42] Building a vision for traction
[34:05] Getting clear and brand and convictions

Quotes:

“The timeline is not as important as the progress.”
“Progress is not that linear.”
“The more people meet in person, it’s a game-changer for your group getting momentum.”
“Life is an adventure. Make the hard choices now that help you thrive.”

Next Episode

Coach of the Month: Patrick Heffernan

Podcast Intro:

Like many others these days, Patrick’s life may have never found its way to Yoga Health Coaching without the world pandemic. While he was once on Broadway and teaching yoga in his free time, that changed when it was all shut down. Through the Yoga Health Coaching Model, Patrick was able to step up and turn the chaos into opportunity. While it has been confronting at times, he continues to embrace the synchronicities to be most helpful in his community, while continuing to evolve his identity.

In this conversation Patrick Heffernan, Yoga Health Coach of the month, and Anne Berklemans examine, celebrate, and discuss his process and what is next on his path as a successful coach, leader, and entrepreneur.

What you’ll get out of tuning in:

How to turn crisis into opportunity.
How to ask for feedback.
How to leverage feedback into results.
Loving the sales and marketing process as a conversation.
How the habits give greater clarity.

Links/CTA:

www.patrickyoga.com
IG: @pat_heffnyc

Highlights:

Value of following a structure.
Reciprocating worth from deliverable results.
Growing income, impact, and lifestyle to better support self and then others.

Timestamps:

3:22 - Finding the opportunity from crisis/chaos.
4:31 - Using the Pandemic time for greater morning rituals.
6:16 - Asking for feedback to know your worth.
7:45 - Transitioning from delivered service to a year-long journey.
12:20 - Value of the structure.
14:20 - Where are resistance and roadblocks?
19:35 - Habits and the nervous system.
22:44 - What does the future look like?

Quotes:

“It can be a weird thing to pivot from something that is so known and secure in many ways, to taking a totally new direction in life.”
“It ended up being a big synthesis of all the things that I think I’ve already kind of have done well over the years and putting them all together in a more comprehensive package.”
“When I do these habits my perception of who I am, where I am, of what I am is so clear to me.”