Wellness Pro Podcast with Cate Stillman - How to FOLLOW UP effectively: MAP Your Enrollment PROCESS in STAGES -- A coaching session with Cate and Debbie

How to FOLLOW UP effectively: MAP Your Enrollment PROCESS in STAGES -- A coaching session with Cate and Debbie

05/10/22 • 41 min

Podcast Intro:

Yoga Health Coach, Debbie Grover-Slavin is also a Chef and Ayurvedic Health Counselor who has served as Managing director for big companies. While she has much success guiding clients through the stages of transformation, she is finding some hiccups guiding potential members through the stages of the Enrollment Process.

Listen in as Cate guides Debbie to get specific in the different stages of Sales, Marketing, and Enrollment and how to create a process for the different needs of potential members.

What you’ll get out of tuning in:

How to create a sales process.
How to optimize the marketing funnel.
How to take the seat as the leader on an enrollment call.

Links/CTA:

Upcoming Workshops:
Join Cate’s LIVE Workshops:
- Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
- Alta Live Event (Alta, WY) – July 28 – 30
Debbie's website: https://www.ayurvedaholisticlife.com/
Recommended reading: The Introverts Edge by Matthew Pollard

Highlights:

Cate talks about the Yogahealer Marketing testing process.
Cate tells a story about interfacing with chronic inflammation.
Debbie talks about a pilot member getting off medication.

Timestamps:

[2:22]- The stages in sales.
[4:42]- Building a process built from the result.
[7:52]- Breaking down beliefs.
[10:20]- Breaking down symptoms.
[14:58]- Creating content from beliefs and symptoms.
[17:14]- Associate with the brand.
[17:42]- Networking with other doctors as a strategy.
[19:00]- Defining what they need to believe next.
[24:45]- Taking the seat of the leader.
[28:06]- Lead tracking spreadsheet with stages.
[31:00]- Changing beliefs as different stages in the funnel.
[34:42]- Intuiting through your own process.
[37:43]- Getting testimonials for marketing.

Quotes:

“If you have chronic pain now and you’re 60, let's fast forward to when you are 75...”
“The only way we know the process is through testing.”
“Don’t underestimate care in the day and age that everything is a commodity.”
“What happens when people go too fast through a sales process is that there is buyer's remorse.”
“There is no way you are going to get people across the finish line unless you have a system for it.”

Guest BIO: Debbie Grover-Slavin

Ayurveda Counselor, chef, Life Habits Coach guiding clients through the stages of transformation incorporating Holistic Habits managing director- multi-million-dollar company, board-certified

Ayurveda Health Counselor, Chef,Wholistic Wellness LLC

Podcast Intro:

Listen in as Cate guides Debbie to get specific in the different stages of Sales, Marketing, and Enrollment and how to create a process for the different needs of potential members.

What you’ll get out of tuning in:

How to create a sales process.
How to optimize the marketing funnel.
How to take the seat as the leader on an enrollment call.

Links/CTA:

Upcoming Workshops:
Join Cate’s LIVE Workshops:
- Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
- Alta Live Event (Alta, WY) – July 28 – 30
Debbie's website: https://www.ayurvedaholisticlife.com/
Recommended reading: The Introverts Edge by Matthew Pollard

Highlights:

Cate talks about the Yogahealer Marketing testing process.
Cate tells a story about interfacing with chronic inflammation.
Debbie talks about a pilot member getting off medication.

Timestamps:

[2:22]- The stages in sales.
[4:42]- Building a process built from the result.
[7:52]- Breaking down beliefs.
[10:20]- Breaking down symptoms.
[14:58]- Creating content from beliefs and symptoms.
[17:14]- Associate with the brand.
[17:42]- Networking with other doctors as a strategy.
[19:00]- Defining what they need to believe next.
[24:45]- Taking the seat of the leader.
[28:06]- Lead tracking spreadsheet with stages.
[31:00]- Changing beliefs as different stages in the funnel.
[34:42]- Intuiting through your own process.
[37:43]- Getting testimonials for marketing.

Quotes:

“If you have chronic pain now and you’re 60, let's fast forward to when you are 75...”
“The only way we know the process is through testing.”
“Don’t underestimate care in the day and age that everything is a commodity.”
“What happens when people go too fast through a sales process is that there is buyer's remorse.”
“There is no way you are going to get people across the finish line unless you have a system for it.”

Guest BIO: Debbie Grover-Slavin

Ayurveda Counselor, chef, Life Habits Coach guiding clients through the stages of transformation incorporating Holistic Habits managing director- multi-million-dollar company, board-certified

Ayurveda Health Counselor, Chef,Wholistic Wellness LLC

Previous Episode

Cate Coaching Claudia: How to Leverage my Repeat Offerings (rather than invent new stuff all the time!)

Podcast Intro:

Claudia Huber has been a Yoga Health Coach to modern women in Germany for two years now. While she’s transforming lives and helping them find ease in their everyday life, she’s looking to go even deeper. She doesn’t want to get bored and there is so much more she wants to learn and become an expert in.

Listen in on this coaching gym as Cate helps Claudia get clear on WHAT problem she is solving for WHO, as well as how to use her constant learning and research as marketing. This conversation will inspire writing as part of learning, mental digestion, and marketing and provide real ways to efficiently and effectively use your writing to get the most reach!

What you’ll get out of tuning in:

How to effectively take in new research and information.
Why writing serves as a digestion for the brain.
What types of writing are best for marketing.
How to use your writing and research in multiple ways.
How to expand your reach through writing.

Links/CTA:

Upcoming Workshops:
Join Cate’s LIVE Workshops:
- Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
- Alta Live Event (Alta, WY) – July 28 – 30
www.soulglowveda.com

Highlights:

Cate mentions studies on obesity and the size of the pineal gland.
Cate comments on connections with Ayurvedic texts and newer findings in brain science on how we are constantly meant to learn and adapt to better predict our future.
Cate talks about how companies are focusing on wellness more.
Cate acknowledges how on a previous podcast how Claudia’s members made a book for her on how she changed their life.

Timestamps:

[2:35]- The evolution of Yogahealer courses.
[4:25]- Teacher vs. Coach vs. Leader.
[6:27]- Making marketing exciting
[10:55]- Cognitive digestion through writing and editing.
[12:32]- Writing articles vs. social media posts.
[17:58]- The process of finding voice through writing.
[25:55]- Defining the problem to be solved to write about.
[30:34]- Five words exercise for marketing.
[32:58]- Recording and archiving content.
[38:48] -Lecturing vs. connecting.
[43:55]- Writing an effective social media post.
[46:14]- Expanding your reach.

Quotes:

“What is edgy to you is important to the dynamism of the community.”
“Get your desires to work for you, not against you, and then your deeper desires will lead to deeper fulfillment.”
“Anything that’s teachable, make that a renewable resource. The highest value your members can get from you is coaching, so if you have good renewable resources to back up their learning in the process then you can do the highest value work with the person in front of you.”
“What’s the hook? What’s the before the story? What’s the after story? What’s the takeaway? That’s a social media post.”
“Writing is the tool to develop your brain.”

Guest Bio: Claudia Huber

Yoga Teacher - 1000 h, Ayurvedic Practitioner and Yoga Health Coach

Leading my own Community Soul Glow Veda for over 2 years now - to more GLOW in their body, mind and soul.

Next Episode

Coach of the Month: Alissa Xander

Podcast Intro:

Alissa Xander is a personal trainer, runner, and yoga teacher who took the plunge and quit her career to be a Yoga Health Coach. Now she is not only successfully guiding her own members through life transformations, but she’s also a HUGE asset to the YHC community as a Body Thrive Assistant and YHC Mentor. This is just a few of the reasons Alissa is Coach of the month!

Tune in on this inspiring conversation between Anna and Alissa as they celebrate her, her members, and mentees' successes. As Alissa mentions the microcosm of her own member supported by the macrocosm of YHC, there is no denying the transformational power of dynamic groups in hitting our goals and expanding our reach.

What you’ll get out of tuning in:

Why mindset shift is a key player in success and transformation.
How to niche your skills into a unique package.
Why set up systems to scale.
How shifts in beliefs are amplified in dynamic groups.
Why schedule self-care as a priority.

Links/CTA:

Upcoming Workshops:
- Living Ayurveda Course – June 9
Join Cate’s LIVE Workshops:
- Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
- Alta Live Event (Alta, WY) – July 28 – 30
Alissa Xander's Links:
- Website - https://alissaxander.com/
- Linktree - https://linktr.ee/alissax
- Facebook Group Women Rocking their Next Chapter
- Facebook Group Peace Run Yoga
- Instagram - @alissa_xander_wellness
- Twitter - @alissa_xander
- YouTube - Alissa Xander Wellness
- LinkedIn - Alissa Xander

Highlights:

Alissa talks about the mindset connection in running a course and marathons.
Alissa tells a story about members' identity evolution as a “night owl”.
Alissa shares the YHC Programs' impact on her own lifestyle.

Timestamps:

[2:52 ]- Pain points transitioning out of a former career.
[3:41] - Packaging a unique journey.
[5:05] - Dynamic group experience.
[8:01] - Limiting beliefs vs. growth mindset.
[9:19] - Mindset training.
[13:22] - Important tools in the Pilot.
[15:15] - Rhythm of momentum in quarters of the pilot.
[18:05] - Shifts in beliefs.
[21:20] - Personal results from running annual pass.
[24:15] - Systems to scale and maintain.
[27:57] - Words of advice to YHC prospects.

Quotes:

“It’s really exciting that every single person can make the journey fit them. It doesn’t have to be a cookie-cutter journey.”
“You can know all the things to do, but if you don't know why you’re not doing them or have a way to get yourself to do them, the behavioral science part, it’s going to be hard.”
“You are never behind. It doesn’t matter where anybody else is, you are exactly where you are supposed to be.”
“You have to first believe that you can be that future version of yourself in order to get there.”

Guest Bio: Alissa Xander

Alissa Xander is a health coach, yoga teacher, and avid runner.

She helps women let go of limiting beliefs that keep them stuck in bodies that don’t look or feel the way they want.

She believes you can achieve any goal by starting with your belief.