Heeding the Call to Your Life Adventure: Cate Coaching Emily Cole

11/09/21 • 37 min

Podcast Intro:

In this Coaching Gym turned podcast, we meet Emily Cole, Wilderness Guide/Mentor AND Yoga Health Coach. While she has achieved her initial goals through her pilot, she is now in Mastery and ready for what’s next!

This conversation guides us on how to align our personal goals into reality through Emily’s unique experience as a Wilderness Guide. It’s really about embracing our own unique expertise and creating marketing around it to find our people! That is not without, of course, all the organizational and identity evolution work that supports it’s all.

Put on your listener hat, but have your CEO hat nearby to change into after, and design your own unique experience for what’s next!

What you’ll get out of tuning in:

Making goals realistic and attainable with a little stretch
Task batching to create systems
Evolving identity from contractor to CEO
How to set goals and create targets
Marketing into your journey
How to figure out all the functions needed for growth
Advantages of playing to our natural habitat
Building stronger language around our story and convictions

Links/CTA:

Cate references Dan Sullivan’s wisdom from The Gap vs. the Gain
Cate mentions Bari Tessler’s money consciousness company
Cate recommends mystorybrand.com for building our avatars

Highlights:

[3:25] Articulating goals of then and now
[5:05] Contract mindset to self-employed
[7:20] Western emphasis on doing vs. being.
[10:12] Setting up a platform for next phase of growth
[12:05] Marketing
[18:49] In-person events
[19:40] Wearing your CEO hat/alter ego
[21:55] Scheduling as a process.
[25:15] Creating member experience
[31:42] Building a vision for traction
[34:05] Getting clear and brand and convictions

Quotes:

“The timeline is not as important as the progress.”
“Progress is not that linear.”
“The more people meet in person, it’s a game-changer for your group getting momentum.”
“Life is an adventure. Make the hard choices now that help you thrive.”

Podcast Intro:

Put on your listener hat, but have your CEO hat nearby to change into after, and design your own unique experience for what’s next!

What you’ll get out of tuning in:

Making goals realistic and attainable with a little stretch
Task batching to create systems
Evolving identity from contractor to CEO
How to set goals and create targets
Marketing into your journey
How to figure out all the functions needed for growth
Advantages of playing to our natural habitat
Building stronger language around our story and convictions

Links/CTA:

Cate references Dan Sullivan’s wisdom from The Gap vs. the Gain
Cate mentions Bari Tessler’s money consciousness company
Cate recommends mystorybrand.com for building our avatars

Highlights:

[3:25] Articulating goals of then and now
[5:05] Contract mindset to self-employed
[7:20] Western emphasis on doing vs. being.
[10:12] Setting up a platform for next phase of growth
[12:05] Marketing
[18:49] In-person events
[19:40] Wearing your CEO hat/alter ego
[21:55] Scheduling as a process.
[25:15] Creating member experience
[31:42] Building a vision for traction
[34:05] Getting clear and brand and convictions

Quotes:

“The timeline is not as important as the progress.”
“Progress is not that linear.”
“The more people meet in person, it’s a game-changer for your group getting momentum.”
“Life is an adventure. Make the hard choices now that help you thrive.”

Previous Episode

Pivoting Your Personal Brand + Marketing Message + Marketing Calendar Coaching Gym

Leah Petitte, a yoga health coach, speaks with Cate Stillman about her marketing calendar and brand and also how to stay on track with marketing. Leah admits to Cate that she is stuck on brand marketing and reaching people despite wanting to launch a new course that includes voice training.

Using testimonials, lessons, and "I believe" statements, Leah is able to attract different types of people and tap into their pain points.

Next Episode

Unblocking Yourself into Action for Health Coaches

Podcast Intro:

Juliet Cullins, a yoga health coach, and Cate discuss what is preventing her from enrolling more people in her coaching group. Some conclusions include more free talks and more social media posts to "put herself out there." Cate mentions using Grant Cardone's 10X rule to exponentially reach her target of 20 new people in the coming year.

Cate helps Juliet accept and internalize the positive feedback given to her by her group members. With this confidence, Juliet will be able to integrate her feminine side and overcome her doubts. Her next action steps include asking friends and family to spread the word about free talks and reaching out to ten locations (using the 10X rule) to offer free talks.

What you’ll get out of tuning in:

How to take actions to drive enrollment for marketing.
How to accept positive feedback.
How to overcome doubts.
How to ask friends and family to spread the word.
How to reach out to businesses to do free talks.
Free Talks not happening
Reaching out to others not happening too much
Need help with social media posting to engage and drive people to my website

What is working: My pilot group is going well, my people are highly motivated and doing the habits. I feel like I should be giving them more - I like to send extra emails to them with tidbits, tips, and other info I come across.

What is not working: I am not having conversations with others for enrollment into my next quarter in about 6 -ish weeks. I am also not doing free talks right now - although I have been thinking about some topics to do. Have not put that into action. Feeling a little stuck with free talks, social media, and reaching out.

Links/CTA:

Highlights:

Your doubt is a critical issue, you need to externalize it not internalize it. Cate
If you work backward from the 10x rule it will bring you to more interesting places in life! Cate
I just finished my pilot with great results from my members. Juliet

Timestamps:

[5:59 - 6:35] Cate: “I’m in healthcare and it doesn’t feel like healthcare”.
[12:52 - 13:35] Cate: “Do you think that trying to enroll 20 people with friends and family is a good tactic?”
[25:04- 25:41] Cate: “I would look at a lot of places to do free talks right now.”

Quotes:

Juliet: My long-term goal is to be a health coach, to help people that want to be helped.
Cate: You need to clarify what your goals are in health coaching to clarify your marketing.
Cate: What should you be doing that you’re not doing?
Cate: This is the benefit of the Body Thrive habits, you learn to live in your body and do cool things.
Juliet: I’m hesitant to totally step away from my job in the western medical field right now.