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Wellness Pro Podcast with Cate Stillman - Coach of the Month: Marcella Fulco

Coach of the Month: Marcella Fulco

08/02/22 • 29 min

Wellness Pro Podcast with Cate Stillman

Podcast Intro:

Coach of the month, Marcella Fulco, is an MD from Italy who went down the research path to study biochemistry and molecular biology. Her life path has led her to America to work for the National Institute of Health, marriage, and motherhood, teaching yoga, back to Europe, and now to Yoga Health Coaching!

Join in on this informative conversation where Anna gets the inside scoop on Marcella’s unique journey- transitioning from teaching part-time, leading her course in another language, successes her group members are experiences, her future goals for her business model, and so much more.

What you’ll get out of tuning in:

  • Why it can be nice to have a small community.
  • How to modify the course to another language.
  • Where to incorporate your unique wisdom into the course.

Links/CTA:

Highlights:

  • Marcella talks about how saying “yes” to new things led her to now.
  • Marcella talks about her MD background and bringing science into her course.
  • Marcello tells us about her training in Yoga for Stress and Anxiety.

Timestamps:

  • [4:18 min]- Journey into the YHC business model.
  • [8:02 min]- Leading a unique journey from the YHC model.
  • [11:05 min]- Adapting the course to another language.
  • [13:30 min]- Course members' experience.
  • [17:09min]- Growth goals.
  • [22:05 min]- Biggest shifts and breakthroughs

Quotes:

  • “I started to feel the pressure that now I needed to transfer this knowledge into the world.”
  • “I did the three-month body thrive and it was incredible. I shot through so many of the limiting beliefs that I had.”
  • “Just experiment for a few days and you’ll see the results.”
  • “Being small, it has benefits because people really know each other and they are sort of becoming friends and really supporting each other in the journey so they don’t feel alone.”
  • “I notice that as the confidence grows, the ability to charge more [grows].”

Guest Bio: Marcella Fulco

I graduated with an MD in Palermo, Italy, and right after, during my residency program, I moved to Rome to do research in a laboratory molecular biology. I decided then that my career would be in science and I did a Ph.D. in Biochemistry and Molecular Biology, which I completed in the States at the NIH (National Institutes of Health), Bethesda Md. I remained at the NIH for 10 years, first as a postdoc and then as a Staff scientist. My family then relocated to San Diego, where I took a pause from working and discovered Yoga, I became a Yoga teacher and a Yoga Therapist.

In 2006 we moved back to Europe, and I live now in Munich, Germany, with my husband and 2 children (12 and 17). I tried to make a living as a Yoga teacher, but it was not so easy, and eventually, I decided to give a spin to my career and I made the leap of faith of joining YHC.

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Podcast Intro:

Coach of the month, Marcella Fulco, is an MD from Italy who went down the research path to study biochemistry and molecular biology. Her life path has led her to America to work for the National Institute of Health, marriage, and motherhood, teaching yoga, back to Europe, and now to Yoga Health Coaching!

Join in on this informative conversation where Anna gets the inside scoop on Marcella’s unique journey- transitioning from teaching part-time, leading her course in another language, successes her group members are experiences, her future goals for her business model, and so much more.

What you’ll get out of tuning in:

  • Why it can be nice to have a small community.
  • How to modify the course to another language.
  • Where to incorporate your unique wisdom into the course.

Links/CTA:

Highlights:

  • Marcella talks about how saying “yes” to new things led her to now.
  • Marcella talks about her MD background and bringing science into her course.
  • Marcello tells us about her training in Yoga for Stress and Anxiety.

Timestamps:

  • [4:18 min]- Journey into the YHC business model.
  • [8:02 min]- Leading a unique journey from the YHC model.
  • [11:05 min]- Adapting the course to another language.
  • [13:30 min]- Course members' experience.
  • [17:09min]- Growth goals.
  • [22:05 min]- Biggest shifts and breakthroughs

Quotes:

  • “I started to feel the pressure that now I needed to transfer this knowledge into the world.”
  • “I did the three-month body thrive and it was incredible. I shot through so many of the limiting beliefs that I had.”
  • “Just experiment for a few days and you’ll see the results.”
  • “Being small, it has benefits because people really know each other and they are sort of becoming friends and really supporting each other in the journey so they don’t feel alone.”
  • “I notice that as the confidence grows, the ability to charge more [grows].”

Guest Bio: Marcella Fulco

I graduated with an MD in Palermo, Italy, and right after, during my residency program, I moved to Rome to do research in a laboratory molecular biology. I decided then that my career would be in science and I did a Ph.D. in Biochemistry and Molecular Biology, which I completed in the States at the NIH (National Institutes of Health), Bethesda Md. I remained at the NIH for 10 years, first as a postdoc and then as a Staff scientist. My family then relocated to San Diego, where I took a pause from working and discovered Yoga, I became a Yoga teacher and a Yoga Therapist.

In 2006 we moved back to Europe, and I live now in Munich, Germany, with my husband and 2 children (12 and 17). I tried to make a living as a Yoga teacher, but it was not so easy, and eventually, I decided to give a spin to my career and I made the leap of faith of joining YHC.

Previous Episode

undefined - Next level Wellness Pro: with Emily Glaser, Ayurveda

Next level Wellness Pro: with Emily Glaser, Ayurveda

Podcast Intro:

Healing and self-growth can be a profoundly inspiring path to a life of harmony, purpose, and joy. Emily Glaser, who provides Ayurvedic clinical care, personalized Jyotisha (Vedic Astrology) therapy, and transformational education, is our guest for today's episode.

What you’ll get out of tuning in:

Next level Wellness Pro: with Emily Glaser, Ayurveda

  • What happens when healers get the business model right
  • What happens when that evolves into 2.0
  • How to name results, speak to results, recruit to results

Links/CTA:

Highlights:

  • Emily talks about letting people articulate her avatar
  • Emily discusses how toxicity leads to inaccessibility to joy
  • Emily shares what Ayurveda is about

Timestamps:

  • [8:27] Internalizing Transformation with Cate and Emily
  • [13:55] Identifying VIP Price Point
  • [19:42] Yoga Health Coaching Business Model

Quotes:

  • “The world needs relationships with connections that lasts.”
  • “In order to have a great experience every day, you must emulate it. Because of this, you will regain your sense of well-being.”

Guest BIO: Emily Glaser

A practitioner of Ayurveda and Vedic astrology – the ancient art of divination. Emily was trained by mystical doctors and healers who guided her to fine-tune her capacity to perceive the many levels of reality that make up our human experience.

Next Episode

undefined - Product Market Fit for Your Wellness Pro Career

Product Market Fit for Your Wellness Pro Career

Podcast Intro:

Many people always have a hard time dealing with marketing. Getting into business is really not an easy task. You need to handle and improve so many things for your business to grow; some business owners tend to forget the most important bits about business.

In this podcast, Cate will discuss the Product market fit and how it affects marketing. She will also discuss the market thesis and share some interesting stories with us, so make sure to listen carefully and have fun.

What you’ll get out of tuning in:

  • How to do a passive leadership
  • Learn what a Market Thesis is
  • Develop a Market Thesis
  • How Wellness Pros grow together

Links/CTA:

Highlights:

  • Cate shares a story about an interview she had with a Doctor that made her emotional
  • Cate shares a story about her and her friend about handling compost
  • Cate tells us who she is working with next

Timestamps:

  • [00:54] Introduction
  • [02:47] Hardcore Healers
  • [03:44] Understanding Yourself
  • [5:11] Market Thesis
  • [07:01] Growing Together
  • [10:40] Product Market Fit Meets Market Thesis
  • [13:06] The Split
  • [16:46] Solution that Should be Prototyped Next
  • [21:35] Intermittent Fasting Second Call
  • [23:23] Dynamic Groups Training
  • [24:10] Final Message
  • [26:02] Closing remarks

Quotes:

  • “Wellness pros want to heal the hurt and lean into the evolution, influence the culture and community. Wellness pros together give a feeling of making it easier and connected”
  • “We have to simplify lead generation, no one should take the time or money objection, it is us that will change our experience as well as pros in terms of understanding inflation in an inflationary economy “
  • “There's a way we can be more effective by being connected. And through growing together, both in our Thrive lifestyle and leading the way guiding the journey for our members to thrive.”
  • “Lead is a mastermind for wellness products, we want to get a high ticket journey up and running and earning.”

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