09-17-24 Embrace Per Insurance, Finding your Partner, Marketing Moves
09/17/24 • 17 min
Summary
In this episode, Jim Haviland and Kris Snyder review Lay of the Land #183 that features Laura Bennett and Alex Krooglik, formerly of Embrace Pet Insurance, and discuss the journey of early-stage entrepreneurs, focusing on the challenges they face, the importance of market research, and the dynamics of investor responsibilities. The conversation highlights the significance of finding the right partnerships and establishing strong core values within teams to ensure long-term success. Jim emphasizes the need for resilience in navigating the ups and downs of the entrepreneurial landscape, as well as the critical role of communication and shared values in fostering effective collaboration.
This week's Lay of the Land episode reviewed:
https://www.layoftheland.fm/183-laura-bennett-alex-krooglik-embrace-pet-insurance-the-story-of-a-cleveland-unicorn/
Other Lay of the Land Episodes mentioned:
https://www.layoftheland.fm/124-andrew-spott-hr-signal-vividfront/
Other References:
https://www.embracepetinsurance.com/
https://rocketfueluniversity.com/assessments/
https://www.vividfront.com/marketing-moves
Chapters
00:00 Introduction and Episode Overview
02:41 Navigating Early Stage Challenges
05:21 The Importance of Market Research
08:07 Investor Responsibilities and Equity Dynamics
10:30 Finding the Right Business Partner
12:52 Core Values and Company Culture
Summary
In this episode, Jim Haviland and Kris Snyder review Lay of the Land #183 that features Laura Bennett and Alex Krooglik, formerly of Embrace Pet Insurance, and discuss the journey of early-stage entrepreneurs, focusing on the challenges they face, the importance of market research, and the dynamics of investor responsibilities. The conversation highlights the significance of finding the right partnerships and establishing strong core values within teams to ensure long-term success. Jim emphasizes the need for resilience in navigating the ups and downs of the entrepreneurial landscape, as well as the critical role of communication and shared values in fostering effective collaboration.
This week's Lay of the Land episode reviewed:
https://www.layoftheland.fm/183-laura-bennett-alex-krooglik-embrace-pet-insurance-the-story-of-a-cleveland-unicorn/
Other Lay of the Land Episodes mentioned:
https://www.layoftheland.fm/124-andrew-spott-hr-signal-vividfront/
Other References:
https://www.embracepetinsurance.com/
https://rocketfueluniversity.com/assessments/
https://www.vividfront.com/marketing-moves
Chapters
00:00 Introduction and Episode Overview
02:41 Navigating Early Stage Challenges
05:21 The Importance of Market Research
08:07 Investor Responsibilities and Equity Dynamics
10:30 Finding the Right Business Partner
12:52 Core Values and Company Culture
Previous Episode
9-9-24 Dan Nitowsky, Tiger 21, Peer Groups, VC Fest
The conversation discusses the importance of peer groups and support networks for entrepreneurs who have exited their businesses. It highlights the need for planning and preparation for life after the liquidity event. The episode also introduces the Lay of the Land episode featuring Dan Nitowsky of Tiger 21, a peer group that focuses on wealth preservation for individuals who have experienced a liquidity event. The conversation emphasizes the value of having a peer network to share experiences, provide advice, and navigate the challenges of transitioning to a new phase of life. They also give a preview of the upcoming event, VC Fest.
This week's Lay of the Land episode reviewed:
https://www.layoftheland.fm/182-dan-nitowsky-tiger21-wealth-preservation-legacy-and-ultra-high-net-worth-peer-support/
Other Lay of the Land Episodes mentioned:
https://www.layoftheland.fm/137-adam-rakestraw-mediview/
https://www.layoftheland.fm/33-charu-ramanathan-phd-vitalxchange/
https://www.layoftheland.fm/124-andrew-spott-hr-signal-vividfront/
https://www.layoftheland.fm/77-dr-chelsea-monty-bromer-roosense-sweatid/
Other References:
https://tiger21.com/
https://eocleveland.com/
https://www.vistage.com/
https://ohiovcfest.com/
Next Episode
9-25-24 John Vickers, Blue Abyss, Best in Tech, VC fest
Summary
In this episode of Weekly Impact, Jim Haviland and Kris Snyder discuss the ambitious vision of John Vickers and his project, Blue Abyss, which aims to revolutionize how we live on Earth and beyond. They explore the importance of persistence and patience in entrepreneurship, especially in the context of navigating challenges and growth. The conversation also highlights the recent VCFest event and the recognition of community impact through the Best in Tech awards, emphasizing the significance of collaboration and support within the local tech community.
This week's Lay of the Land episode reviewed:
https://www.layoftheland.fm/184-john-vickers-blue-abyss-building-the-worlds-foremost-extreme-environment-rd-facilities-f/
Other Lay of the Land Episodes mentioned:
https://www.layoftheland.fm/33-charu-ramanathan-phd-vitalxchange/
https://www.layoftheland.fm/168-darren-small-oko-simplifying-logistics-and-automating-supply-chains/
https://www.layoftheland.fm/177-joshua-edmonds-digitalc-bridging-the-digital-divide-in-cleveland-internet-as-a-human-rig/
Other References:
https://www.linkedin.com/posts/greater-cleveland-partnership_congratulations-to-the-winners-of-the-18th-activity-7244478901484142592-_mXX/
https://greatercle.com/events/2024/09/24/tech/best-of-tech-day/
https://vitalxchange.com/
https://ohiovcfest.com/
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