How to Break into the Luxury Wedding Market

01/26/22 • 23 min

1 Listener

Hope you’re ready to celebrate—it’s our one-year anniversary episode! This week, we’re finally answering our most-asked question: how can planners break into the luxury market? We discuss how we define luxury, the different tiers of luxury weddings, how to use marketing strategies to appeal to the right clients, and what types of research you should invest in to get comfortable with the market. Plus, a listener asks how to communicate with a vendor when they’re doing something they shouldn’t.
BONUS: Listen for an exclusive promo code to save 10% off our new Monthly Planning Checklist!
Discussed in This Episode:
Our NEW Monthly Planning Checklist (https://www.weddedshop.com/)
Aman Resorts (https://www.aman.com/)
Chef Thomas Keller (https://www.thomaskeller.com/biography)
Rizzoli Books (https://www.thomaskeller.com/biography)
Brunello Cuccinelli (https://shop.brunellocucinelli.com)
Shira Savada Consulting (https://www.shiramisu.com/)
Ideaction Consulting (https://www.ideactionconsulting.com/)
Visit Our Website:
https://www.WeddedPodcast.com
Grab Our Freebies And Planning Tools:
www.WeddedShop.com
Email Us All Of Your Questions and Comments:
[email protected]
Find Us On Social:
Instagram: https://www.instagram.com/weddedpodcast
Read About Our Hosts:
Tracy Taylor Ward Design
Website: https://www.TracyTaylorWard.com
Instagram: https://www.instagram.com/tracytaylorward
Shannon Leahy Events
Website: https://www.ShannonLeahy.com
Instagram: https://instagram.com/shannonleahyevents

Previous Episode

Everything COVID and Weddings: In Conversation With Alison Bryan Destinations

This week, we sat down with destination wedding planner extraordinaire, Alison Laesser-Keck, as she quarantines from Covid in Mexico post-wedding. How can you make your guests feel comfortable? Should you postpone your wedding? What kind of testing requirements should you implement? How do you communicate those requirements? Covid brings up tons of questions—and we’re answering them all. Plus: a listener asks how early is too early to start wedding planning.
Discussed in This Episode:
Alison Bryan Destinations (https://www.alison-bryan.com/)
Allianz Travel Insurance (https://www.allianztravelinsurance.com/)
Visit Our Website:
https://www.WeddedPodcast.com
Grab Our Freebies And Planning Tools:
www.WeddedShop.com
Email Us All Of Your Questions and Comments:
[email protected]
Find Us On Social:
Instagram: https://www.instagram.com/weddedpodcast
Read About Our Hosts:
Tracy Taylor Ward Design
Website: https://www.TracyTaylorWard.com
Instagram: https://www.instagram.com/tracytaylorward
Shannon Leahy Events
Website: https://www.ShannonLeahy.com
Instagram: https://instagram.com/shannonleahyevents