Podcast #6 - Google is not your Marketing Plan

04/25/13 • 10 min

Website Marketing Series - Rusty Mango Design

Google cannot always be relied upon to keep your website exactly where you have worked so hard to position it. All website owners need to be aware that the boffins at Google are always changing and upgrading what is known as the “search algorithm” – they just can’t help themselves! And when these changes are updated to the web, the new algorithm can have a drastic effect on search rankings for some sites. But what can you do about it?

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Podcast #5 - Common Website Terms for the Newbie

As a web design professional, I use technical terms everyday that are now second nature to me. Once I have worked with a client for a few months, I notice that some of those words become second-nature to them as well. However, in the initial period of contact, some website newbies (a newcomer inexperienced in a particular activity) are completely bamboozled by the language of the internet and I find myself explaining what those words actually mean. So in this month’s podcast, I am going to divert from the marketing tips I usually give and instead, I will explain five essential terms that every website owner needs to know in order to effectively market their sites.

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Podcast #7 - Social Media – Which is best for your business?

In the ever-changing online world, one thing seems to be staying consistent and that is the continual development of Social Media. Rather than being a fad that will go away, Social Media is a growth industry and the main players have evolved to suit the changing nature of their users. As a business, you need to be crazy not to incorporate some form of Social Media into your marketing strategy. But which ones are suitable for your business? You could take an all-bases attitude and have each one covered however if you are “flying solo” like me, this can take a considerable chunk of your time away from the key roles in your business.