Communicating a Promise through Branding with Jeremy Floyd

Jeremy Floyd is a prolific marketer who currently serves as the Chief Communications Officer for Covenant Health, the largest employer in the Knoxville Metropolitan area. In this episode, he joins Chris for a conversation about how his career journey went from being a philosophy major, to a lawyer, to finding his lifelong career in marketing. Jeremy shares stories on why branding is so much more than the visual element of marketing a brand - to him, branding is your reputation and impacts lives in a meaningful way. Tune in to learn how Jeremy discovered a metal detector brand that saves lives, how he navigates the challenge of creating change in a large-scale enterprise company, and so much more.

Highlights

(00:00) Intro

(00:50) Jeremy’s background and what led him to his current role at Covenant Health

(02:39) Why Jeremy’s interest in disruption and brand building led him to take his current role when he already owned his own business

(04:11) How an early career change led Jeremy to a job that changed the way Jeremy thought about branding

(08:01) How Jeremy sees technology disrupting the healthcare industry

(12:49) The brand promise of Covenant Health and how Jeremy defined it and is sharing it with the people of East Tennessee

(25:46) The future initiatives that Jeremy is introducing for Covenant Health, including their new sonic brand and brand anthem

(28:42) The tools that Jeremy is finding most valuable to create efficiencies in his department

(32:25) What brand Jeremy is loving right now, and why he feels it’s so powerful

About Jeremy

Jeremy Floyd is Chief Communications Officer and Vice President of Marketing for Covenant Health. Upon joining in June of 2022, Floyd immediately began to oversee operations for the marketing, PR/communications, graphic services and call center departments. As a member of Covenant Health’s senior leadership team, he leads the health system’s marketing, branding, consumerism and communication strategies – including digital initiatives. In this role, he is responsible for enhancing the health system’s brand and reputation as the first and best choice for healthcare for the East Tennessee region.

Floyd most recently served as President and Chief Marketing Officer of KellycoDetectors.com,where his efforts more than doubled the company’s customer base in just two years. Floyd also founded Lirio/Finworx, a healthcare business development company specializing in customized communication tools that use behavioral science and artificial intelligence to motivate healthy behaviors in individuals and population groups.

His previous marketing leadership roles include BPV Capital Management, Bluegill Creative, Eluminaire, and Holrob Commercial Realty. Floyd also served as adjunct professor of digital marketing for the MBA program at the University of Tennessee, Knoxville.

In addition to his extensive marketing leadership experience, Floyd holds a Doctor of Jurisprudence degree with a concentration in business transactions from the University of Tennessee School of Law, and is licensed to practice law in Tennessee. He received his Bachelor of Arts degree in English and philosophy from Middle Tennessee State University.

Links Referenced:

• Covenant Health: https://covenanthealth.com

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