UX Institute - UX Research & Product Design - #5 FlashBack - A rare and special conversation with Eric Jordan, 2Advanced Studios, covering the 2Advanced era, Erics career, web design, flash, and UX

#5 FlashBack - A rare and special conversation with Eric Jordan, 2Advanced Studios, covering the 2Advanced era, Erics career, web design, flash, and UX

04/03/23 • 41 min

UX Institute - UX Research & Product Design

Eric Jordan, the founder of 2Advanced Studios, takes listeners on a very special journey through the early days of Flash website design and how it influenced his approach to designing world-renowned immersive web experiences that created hysteria during the early-mid 2000s. Eric reflects on the rise of 2Advanced and the impact of the projects the studio produced had on designers worldwide.

Eric discusses the state of creativity today in developing immersive interactive experiences coupled with UX design, noting a lack of magic and rawness sometimes in experiences due to overly boxed-in processes and design templatization.
“I wanted websites to feel like an experience. I didn't want it to feel like a corporate website. That's not interesting to me. I want it to be emotional. I want it to be like a film we can kind of talk about. When I built the 2Advanced websites, I was kind of in this elevated state of consciousness at the time, just in terms of the music I was listening to and what I was going through spiritually.”

However, he expresses excitement about new tools and technologies that are emerging to break this trend and shares his passion for collaborating on projects that are trying to change the world in big ways.

This podcast is a must-listen for anyone interested in the history and future of website and UX design.
Key learnings and topics in this episode:

Learn about the rise of 2Advanced Studios in the 2000s, the impact of studio projects, and the depth of creativity and design
Remember Flash? Learn how Eric used Flash, animation, and music to create truly immersive user experiences.
How and when Flash changed Eric Jordan’s life
Learn about Eric’s unique journey. From his early designs to his futuristic motion graphics consultancy.
Eric’s approach to UX design, and how he has pushed the envelope to create groundbreaking experiences.
How Eric suffered and overcame work burnout after multiple award-winning projects.
Eric’s advice on creating experiences that are not only functional, but also emotionally compelling, and how to push the boundaries of UX design to create something truly original.
What Eric Jordan is up to now, his involvement in SpaceX, and the future of UX.

View Erics Work:
Eric Jordan Website: www.ericjordan.comView 2Advanced Studios Website References:
Expansions: https://www.youtube.com/watch?v=IWkNkQoQY_8Prophecy: https://www.youtube.com/watch?v=VM_JNqFCvyo&t=56sAttractor: https://youtu.be/9AnIknxdeS8?t=83
FWA: https://thefwa.com/profiles/2advanced-studiosNeverrain: https://www.youtube.com/watch?v=iLZhaYo5da4

Links:

UX institute: https://uxinstitute.com/Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

Sign up to the UX Institutes newsletter, UXI will be sharing best-in-class UX research practices as well as in-depth interview content so you can excel at your career in UX

UXI runs professional cours

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com

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This podcast is a must-listen for anyone interested in the history and future of website and UX design.
Key learnings and topics in this episode:

Learn about the rise of 2Advanced Studios in the 2000s, the impact of studio projects, and the depth of creativity and design
Remember Flash? Learn how Eric used Flash, animation, and music to create truly immersive user experiences.
How and when Flash changed Eric Jordan’s life
Learn about Eric’s unique journey. From his early designs to his futuristic motion graphics consultancy.
Eric’s approach to UX design, and how he has pushed the envelope to create groundbreaking experiences.
How Eric suffered and overcame work burnout after multiple award-winning projects.
Eric’s advice on creating experiences that are not only functional, but also emotionally compelling, and how to push the boundaries of UX design to create something truly original.
What Eric Jordan is up to now, his involvement in SpaceX, and the future of UX.

Links:

UX institute: https://uxinstitute.com/Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

Sign up to the UX Institutes newsletter, UXI will be sharing best-in-class UX research practices as well as in-depth interview content so you can excel at your career in UX

UXI runs professional cours

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com

Previous Episode

#4 Stack Ranking & Prioritising UX Research Insights (feat. Daniel Kyne, CEO/Founder of OpinionX)

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OpinionX: Unlocking the Power of Prioritizing with Daniel Kyne

The co-founder and CEO of OpinionX, Daniel Kyne, talks about his research tool that helps product and design teams quickly stack rank customer priorities, making it easier for teams to make data-driven decisions and chase new opportunities.

Learn how to use qual-quant workflows, customer problem stack ranking, and pairwise comparison surveys to get the most out of OpinionX and how it can change the way teams approach decisions and the language they use to talk about them.

Take the time to listen to this podcast and find out why OpinionX is the go-to tool for UX researchers!

“at the end of the day, what I find resonates most and has the most change in how teams work is that unless you're solving a really high priority problem, people aren't going to care.” – Daniel Kyne

Key learnings and topics in this episode:

· Daniel explains how OpinionX helps product teams to quantify qualitative data, allowing them to make quick and easy decisions that everyone can agree on.

· Learn how OpinionX can be used in a qual-quant workflow to help teams make decisions about features, functions, and pricing tiers.

· Discover how OpinionX uses a pairwise comparison survey format to help teams quickly stack rank problems and pain points from highest to lowest priority.

· Mark and Daniel discuss the concept of customer problem stack ranking and how OpinionX helps teams translate their work into a language everyone can understand.

· Find out how OpinionX is working towards building an engine that can be used as an alternative data source for product and web analytics tools.

· Listen to the podcast now to learn more about the power and potential of the OpinionX tool for UX research.

Links:

OpnionX: https://www.opinionx.co/

Daniel Kyne on Twitter: https://twitter.com/daniel_kyne

UX institute: https://uxinstitute.com/

Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

This podcast is produced in partnership with Podlad.com

#UserResearch, #ProductCreation, #OpinionX, #ProductDiscovery, #Quant, #ProductManagement, #UXInstitute, #UXDesign, #OpinionX, #UXResearch, #ProductDesign

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com

Next Episode

#6 UX Thought Leadership with Mark Swaine - UX for Startups, SaaS UX, Deeper Personalised Experiences, Innovation Culture, and UX Trends

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The Enigma of UX: Mark Swaine's Insight into Tech Transformation
In this special episode, the tables are turned, and your host becomes the guest. Mark was recently featured on Dublin Tech Talks with Gavin Fox.

Mark takes us on a thrilling journey from his early days in web design to consulting on interactive experiences for some of the biggest brands in the world. You'll be privy to an insider look at the shift from native apps to SaaS products and why being customer-obsessed is so crucial. Mark’s international experiences and his work with startups on their SaaS platforms reveal the profound impact of UX and design on successful experiences and scalability.

Ever wondered how startups outmaneuver traditional businesses, or why banks are struggling to innovate? In our stimulating discussion on Legacy vs. Startup, Mark and Gavin dissect the capabilities of each, shedding light on the restrictions and opportunities on both sides of the spectrum. We delve into the challenges faced by banks due to bureaucracy and legacy systems and reveal the advantages of agile startups.

One key takeaway from this talk is the importance of understanding user behavior and workflow for crafting the best experience. Tune in and become part of the conversation, as we uncover the transformative potential of UX for businesses big and small.

"UX is one of the key differentiators now and I've seen this with some startups over the years where they are losing deals, sometimes big, to some clients who are not agreeing to go forward in adopting the platform because they get direct feedback that your usability and your user experience is s*** compared to the competitors." - Mark Swain, Founder of UXI

Key learnings and topics in this episode:

The evolution of UX and product design
Legacy Vs Startup UX: Why Legacy businesses like banks often face difficulties in innovating.
Why UX strategies and trends should focus on customer-driven research to drive experiences.
The role of UX research in product development
Future trends in UX involve the incorporation of AI in design creation and screen production

Check out Dublin Tech Talks:

https://www.youtube.com/watch?v=j1QGnZyXEwM&t=1021s

Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/

Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

This podcast is produced in partnership with Podlad.com

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com