What is UX, how are we qualified to talk about it and how does it help your business?

Summary
In this podcast episode, Nils introduces the concept of user experience (UX) and explains why it is not just a design discipline. He shares the story of how he and his co-founders came to focus on UX and the importance of understanding how to apply it to propel a business. Nils emphasizes that UX is about making the product work for the customer and not just about design elements. He also highlights the need for collaboration between designers, developers, marketers, and salespeople to create a great user experience across all digital touchpoints.

Takeaways
User experience (UX) is not just a design discipline, but a topic as big as branding and equally misunderstood.
UX is about making the product work for the customer and propelling the business forward.
Collaboration between designers, developers, marketers, and salespeople is crucial for creating a great user experience.
UX involves understanding and improving all digital touchpoints, not just the design elements.
Usability testing and customer feedback are essential for iterating and improving the user experience.

About the Author
Hi, I’m Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I’m passionate about creating great digital experiences.
At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly.