Introduction – How to leverage UX Design to help your business win

06/05/24 • 14 min

In this podcast episode, Nils introduces the topic of user experience (UX) and its importance for businesses. He discusses how UX can improve a product's user experience, leading to happier customers, better ratings, and more time to work on the product. Nils also highlights the need for user testing and research to minimize product failures and achieve product-market fit. He emphasizes the cost-saving benefits of incorporating UX, such as reducing development costs, optimizing marketing spend, and decreasing customer support costs. Nils concludes by inviting listeners to engage with the podcast and share their feedback and topics of interest.

06/05/24 • 14 min

UX Design to WIN in Business - Introduction – How to leverage UX Design to help your business win

Transcript

Speaker 100:00:00.399

Hi. My name is Niels. I'm cofounder and head of interaction design at Dinghy, and I have 10 plus years experiences experience of building websites and digital products. And I'm here to talk to you about user experience and how it applies to your business. And I'm not talking about other agencies. I'm talking about everyone out there who has a digital product, who runs some sort of app or website or anything with users on it that use this product

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