
Brent Yergensen: Understanding the potential impact of AI on communication and media
07/28/23 • 8 min
Have you ever wondered how a degree in communication and media studies might amplify your career prospects across professional sectors like business, government, and beyond? In this episode, Dr. Brent Yergensen, department chair of the UT Tyler Communication Department and associate professor of communication, examines the historical significance of communication in academia, coupled with his thoughts on the challenges of teaching effective communication skills to the digital native generation.
Yergensen explores the myriad applications of a communication degree, focusing not only on the wealth of job prospects awaiting graduates but also on the inherent real-world value of effective human interaction. In an era marked by rapid technological evolution, he also discusses the potential impact of artificial intelligence on the field and the future career prospects for students.
(Show notes are automatically generated and may contain phonetic spellings and other spelling and punctuation errors. Grammar errors contained in the original recording are not typically corrected.)
Have you ever wondered how a degree in communication and media studies might amplify your career prospects across professional sectors like business, government, and beyond? In this episode, Dr. Brent Yergensen, department chair of the UT Tyler Communication Department and associate professor of communication, examines the historical significance of communication in academia, coupled with his thoughts on the challenges of teaching effective communication skills to the digital native generation.
Yergensen explores the myriad applications of a communication degree, focusing not only on the wealth of job prospects awaiting graduates but also on the inherent real-world value of effective human interaction. In an era marked by rapid technological evolution, he also discusses the potential impact of artificial intelligence on the field and the future career prospects for students.
(Show notes are automatically generated and may contain phonetic spellings and other spelling and punctuation errors. Grammar errors contained in the original recording are not typically corrected.)
Previous Episode

Ken Wink: The power struggle behind Texas property tax relief
The Texas legislature and Gov. Greg Abbott have agreed to an $18 billion deal that will provide property tax relief for 5.7 million Texas homeowners. UT Tyler political science professor, Dr. Ken Wink discusses future implications and the financial boon this agreement promises Texas homeowners.
Dr. Wink unravels the suspenseful drama that unfolded in the Texas Legislature, exposing the power dynamics and conflicts between the Texas House, Senate, and the governor. He also speculates on the future ambitions of key figures in state politics.
(Show notes are automatically generated and may contain phonetic spellings and other spelling and punctuation errors. Grammar errors contained in the original recording are not typically corrected.)
Next Episode

Neal Franklin: Smith County courthouse and other projects, July 2023 updates
One of the many positives that attracts new businesses to Smith County is how well the county and city governments work together. Smith County Judge Neil Franklin explores the $179 million bond for a new courthouse, the forthcoming parking garage, and joint efforts with the City of Tyler to breathe new life into downtown. He also addresses issues like jail overcrowding and the road-building project in partnership with the Tyler Economic Development Council.
(Show notes are automatically generated and may contain phonetic spellings and other spelling and punctuation errors. Grammar errors contained in the original recording are not typically corrected.)
UT Tyler Radio Connects - Brent Yergensen: Understanding the potential impact of AI on communication and media
Transcript
For UT Tyler Radio . I'm Mike Landis . The tenth most popular major on college and university campuses across the country is communication and media studies . Nearly 67,000 degrees were handed out last year , down slightly from the year before . Here to talk about communications programs and their value in the real world is UT Tyler's Dr Brent Yergensen , the department chair and associa
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/ut-tyler-radio-connects-252558/brent-yergensen-understanding-the-potential-impact-of-ai-on-communicat-31977584"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to brent yergensen: understanding the potential impact of ai on communication and media on goodpods" style="width: 225px" /> </a>
Copy