Is Community the Future of Brands? - Teacher: Mark W. Schaefer

Useful Content - Content Creation & Strategy Podcast for Marketing Teams

07/18/24 • 45 min

In this episode of Useful Content, Mark Schaefer, a globally recognized author and marketing expert, discusses the importance of building brand communities. He explores the concept of community as the last great marketing strategy and shares insights from his latest book, 'Belonging to the Brand.' Mark explains how community-building can create deeper emotional connections, foster customer loyalty, and drive brand relevance. He also shares personal experiences and practical advice on leading and nurturing online communities. Finally, Mark talks about the importance of human-centered marketing and how businesses can effectively leverage community insights for content co-creation and innovation.

00:00 Introduction to Social Media and Emotional Connection

00:29 Meet Mark Schaefer: Marketing Expert and Author

01:08 The Power of Community in Brand Building

03:07 Mark Schaefer's Journey and Philosophy

06:59 Defining Community and Brand Marketing

12:23 The Emotional Continuum and Brand Loyalty

17:14 Challenges and Strategies in Community Leadership

24:28 Fostering a Positive Community Culture

24:43 Challenges in Maintaining Community Standards

26:50 Choosing the Right Platform for Your Community

30:27 The Importance of Community Purpose

36:02 Co-Creation and Collaboration in Communities