Do You Have a Program People Really Need?

“The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.” ~Quote from Peter Drucker
Often people come to us and say, "I've got this great program, and I want your help in selling it."

If only the world knew about your program, then you'd be able to sell it, and then you'd have a successful business. Sound familiar?

Before you create a program, two things you should consider:

Who is my audience?

~ and ~

What does my audience REALLY, REALLY want (or need)?

In this episode, Mark and Jaimie dive deep into the components of an effective marketing strategy and how having this in place is absolutely vital to have in place in selling your products, programs, and services.

Recorded 07/14/20.
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