Are you Creating Content on Purpose?

The ultimate purpose of any content that we produce should be to elicit engagement. When we give a speech, write a blog post, create a video, we need to think strategically about what we want people to do after they experience our content. If you are not getting somebody to engage by the content that you produce, then you have not designed it effectively.

In this episode we cover:

1. How to attract your ideal prospects, build a relationship, and put yourself in a mindset of serving so that they recognize you as the solution they are seeking.
2. What it takes to capture curiosity and how to translate curiosity into clients.
3. Nobody wants to be ‘sold,’ and nobody likes to sell. So stop doing it! (We will share what you can do instead.)

This episode will help you to get in touch with your uniqueness, gain confidence in what you have to deliver, provide content that aligns with this, and promote in a way that invites further engagement.

To request our template on how to create content on purpose, visit www.upscaleyourbusiness.com/cop-template
*This episode was recorded 1/15/20.

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Request your FREE PERSONALIZED MARKETING ASSESSMENT:
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Mark Kanty:
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