Denise Ho | KITDO: Could this simple invention reshape fashion?

01/10/25 • 31 min

Could this simple invention reshape fashion?

In this episode, we sit down with Denise Ho, founder of KITDO(https://kitdo.co/), who transformed her 20 years of styling experience into an innovative solution that's changing how we interact with our clothes. From graduating RISD to working in New York's fashion scene, to becoming a sought-after stylist in Hong Kong, Denise shares her journey of creating a product that's both beautiful and functional.

CONNECT WITH DENISE: https://www.linkedin.com/in/denise-ho-846286169/
CHECK OUT KITDO: https://kitdo.co/

FOLLOW THE UNSENSIBLE PODCAST: https://unsensible.com/podcast

(00:44) - Who is the stylist turned inventor behind KITDO?
(00:56) - How did a RISD graduate end up revolutionising fashion accessories?
(03:15) - What's it like growing up with Jean Paul Gaultier in your wardrobe?
(04:42) - Can a fashion stylist become a successful entrepreneur?
(08:06) - What frustration led to KITDO's invention?
(14:17) - How do you turn clay prototypes into award-winning designs?
(17:28) - Why not lead with sustainability in fashion?
(20:01) - Are you really only wearing 20% of your wardrobe?
(24:01) - Is one product enough to build a successful brand?
(26:09) - Can KITDO conquer the European market?
(27:54) - What advice would you give to aspiring inventors?
(29:57) - What's next for KITDO in 2025?

Could this simple invention reshape fashion?

CONNECT WITH DENISE: https://www.linkedin.com/in/denise-ho-846286169/
CHECK OUT KITDO: https://kitdo.co/

FOLLOW THE UNSENSIBLE PODCAST: https://unsensible.com/podcast

(00:44) - Who is the stylist turned inventor behind KITDO?
(00:56) - How did a RISD graduate end up revolutionising fashion accessories?
(03:15) - What's it like growing up with Jean Paul Gaultier in your wardrobe?
(04:42) - Can a fashion stylist become a successful entrepreneur?
(08:06) - What frustration led to KITDO's invention?
(14:17) - How do you turn clay prototypes into award-winning designs?
(17:28) - Why not lead with sustainability in fashion?
(20:01) - Are you really only wearing 20% of your wardrobe?
(24:01) - Is one product enough to build a successful brand?
(26:09) - Can KITDO conquer the European market?
(27:54) - What advice would you give to aspiring inventors?
(29:57) - What's next for KITDO in 2025?

Previous Episode

DoubleClick: 7 things that make startups look like a scam

In this episode of the Unsensible Podcast, Kimberley Lau and her team discuss the critical elements that can make a brand appear untrustworthy online. They explore the importance of visual presentation, the choice of words, and the necessity of testimonials and case studies in establishing credibility. The conversation emphasizes that even basic branding elements can significantly impact how a brand is perceived, especially in the B2B tech space. The team shares practical tips on how to avoid common pitfalls that can lead to a brand being perceived as a scam, ultimately guiding listeners on how to build trust and credibility with their audience.

Next Episode

Alex Scheer | zkMe: The end of data leaks, and getting paid for your DNA

What if you could prove your identity to anyone, anywhere, without sharing your personal details? Alex (David Alexander Scheer) from zkMe explains how zero-knowledge proofs could end the era of uploading ID documents to countless websites. But can a startup really take on tech giants like Google in the identity space?

In this episode, Alex shares his vision for revolutionising digital identity. From protecting medical records to transforming online advertising, zkMe's approach to data privacy could reshape how we think about personal information in the age of AI—all while letting people earn from their own data.

[01:42] Why identity is a massively undervalued industry (and how Big Tech profits from it)
[04:22] A clever approach to security: making data breaches pointless
[07:52] Real-world examples of how ZKme's platform actually works
[13:15] Why ZKme is building its own blockchain instead of using existing ones
[16:11] How they're solving the "impossible" problem of deleting data from blockchains
[21:55] The enormous opportunity in advertising (and why it needs massive scale)
[25:00] Alex's bold prediction about the end of paper documents

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LinkedIn: https://www.linkedin.com/in/davidalexander-scheer/

Website: https://www.zk.me/