"The badge on the hood doesn't tell the whole story"

07/02/20 • 18 min

What makes a vehicle American Made? Is it where it is assembled, the percentage of parts that come from the US, or the share of the vehicle's manufacturing workforce based in the USA? The answer is D - all of the above!
Now in its 15th year, Cars.com's American Made Index helps consumers understand which vehicles are truly born in the USA. Senior Consumer Affairs Editor Kelsey Mays sat down with Unscheduled Maintenance to walk us through the 2020 list and discuss why a vehicle's impact on the US economy matters so much to car shoppers right now.

Previous Episode

"You can't be reliant on historical data, because this year is a rule breaker"

What do you get when the first half of your sales year consists of two record breaking high months and two pandemic induced low ones? A very messy set of projection models for the second half of the year! Luckily, CARS Senior Marketing Data Strategist David Greene is here to help us make sense of it all. David sits down with us this week to talk about the impending impact of the lease returns, why crossover shoppers might start considering wagons, and what Google search query findings can tell us about consumer intent moving forward.

Next Episode

"If it's good for the user, it's good for SEO"

New host Steve Gaede is joined by Cars.com’s own SEO guru, Brett Lee, who breaks down everything you need to know about SEO coming out of Google’s December core algorithm update. Fresh off of breaking SEO traffic records in 2020, Brett’s tips will help your dealership stay on top of search.