Unscheduled Maintenance

George Nenni has consulted thousands of dealerships over his three decades in the industry on how to identify and follow the right digital marketing data to success. George also shares the questions you should be asking your agency.
Episode recorded Feb 02, 2021.

What do you get when the first half of your sales year consists of two record breaking high months and two pandemic induced low ones? A very messy set of projection models for the second half of the year! Luckily, CARS Senior Marketing Data Strategist David Greene is here to help us make sense of it all. David sits down with us this week to talk about the impending impact of the lease returns, why crossover shoppers might start considering wagons, and what Google search query findings can tell us about consumer intent moving forward.

On a special edition of Unscheduled Maintenance, CARS CEO Alex Vetter reclaims the host mic to sit down with U.S. Rep. Dan Kildee, D-Flint, who represents Michigan’s fifth district.
In this episode, the congressman highlights some of the strong bipartisan wins that have emerged in response to COVID-19, what discussions are happening in Washington about public transportation safety and how future government assistance may help ease supply chain challenges. Alex and Congressman Kildee provide listeners a crucial look inside the government conversations that are impacting our industry, so this is an episode you won't want to miss.

And the big new car winner of 2020 is... subcompacts? While much is still to be seen, buying behavior has definetely seen some interesting shifts this year. And Cars.com Executive Editor Joe Wiesenfelder has been keeping a close pulse on both the consumer and dealer impacts. Joe joins the pod to talk about how the current lease and incentive deals varys greatly from what he saw in 2008, how gas prices will influence both vehicle sales and trade-ins, and why major metro commuters moving away from public transportation may not cause the future highway gridlock some are predicting.

Design matters when it comes to driving digital success. At Dealer Inspire, Director of Product Design Nate Jones has seen dozens of examples of how to design your dealer site for success. Nate joins us on the show to share common dealer website pitfalls as well as his best tips for creating an excellent consumer experience.