Chicago Booth Podcast: Getting the Basics Right Is Key to McDonald’s Turnaround
University of Chicago Booth School of Business Podcast Series01/31/08 • 49 min
Ralph Alvarez, president and COO of McDonalds, talks about strategy and why getting the basics right are important. As Alvarez discussed, "when you have a problem, you get permission to make radical changes."
01/31/08 • 49 min
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