University of Chicago Booth School of Business Podcast Series - Chicago Booth Podcast: Getting the Basics Right Is Key to McDonald’s Turnaround

Chicago Booth Podcast: Getting the Basics Right Is Key to McDonald’s Turnaround

01/31/08 • 49 min

University of Chicago Booth School of Business Podcast Series

Ralph Alvarez, president and COO of McDonalds, talks about strategy and why getting the basics right are important. As Alvarez discussed, "when you have a problem, you get permission to make radical changes."

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This broadcast features the CEO of Credit Suisse Group, Brady Dougan, AB ’81, MBA ’82. Dougan discusses innovation in an industry he feels “recreates itself every 20 years or so.”

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