726 Business Reinvention Summit Preview

10/17/24 • 9 min

Uncle Marv kicks off the episode by introducing Dr. Carrie Johansson, a key speaker at the upcoming Business Reinvention Summit. The summit, organized by Therese Skelly, is scheduled for October 21-26 and features ten accomplished women sharing their experiences and strategies for business reinvention.

Dr. Johansson, with over 20 years of experience in private practice specializing in anxiety, trauma, and PTSD treatment, will be presenting on psychological flexibility, emotional resilience, and boundary setting. She explains that psychological flexibility is about working with your current reality, accepting it (not necessarily approving of it), and determining the best next move.

The summit aims to help business owners, particularly women, who feel stuck and need guidance on moving forward. It offers a blend of business transformation and personal growth strategies. Dr. Johansson emphasizes the summit's focus on providing actionable, effective information that can be implemented in a reasonable amount of time.

Each presenter will offer a free gift to attendees, with Dr. Johansson providing a mid-year habits workbook designed to help maximize Q4 both personally and professionally. The summit is free to attend, with daily Zoom sessions and the option to access recorded interviews afterward.

While the summit primarily targets female business owners, Dr. Johansson encourages men to participate as well, noting that much of the content is universally applicable. The event promises to be an excellent opportunity for self-assessment and growth, helping attendees tap into their current situation and choose their next steps wisely.

Websites and Links:

Business Reinvention Summit: https://tinyurl.com/5476u4yk
Dr. Carrie: https://www.coloradotherapycare.com/
Self Help on the Go Book: https://amzn.to/489PqhG

=== Show Information

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Websites and Links:

Business Reinvention Summit: https://tinyurl.com/5476u4yk
Dr. Carrie: https://www.coloradotherapycare.com/
Self Help on the Go Book: https://amzn.to/489PqhG

=== Show Information

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Previous Episode

725 Compliance Scorecard Team Interview

Uncle Marv kicks off the show with updates on recent hurricanes affecting Florida and the Carolinas. He then introduces Tim Golden, Desiree Thomas, and Austen Gray from Compliance Scorecard. The team discusses the recent rebranding of Compliance Scorecard and their new investment from Bellini Capital. They emphasize the growing importance of compliance for MSPs and their clients, touching on frameworks like CMMC, HIPAA, and SOC 2.

Desiree highlights the need for education in the industry, explaining how compliance can be a powerful tool for MSPs to have meaningful security conversations with their clients. Austen describes his role in helping MSPs implement compliance programs for themselves and their customers. Tim reveals exciting news about Compliance Scorecard's upcoming Version 6 release, including a new Trust Center feature that allows MSPs and their clients to showcase real-time compliance data publicly.

The group also discusses Compliance Scorecard's recent signing of the CISA Secure by Design pledge, demonstrating their commitment to cybersecurity best practices. The episode concludes with a lighthearted "Florida Man" segment, where each participant shares an outrageous local news story, culminating in Uncle Marv's tale of a man wielding a flamethrower in Port St. Lucie.

Websites & Links:

IT Business Podcast - https://itbusinesspodcast.com
Compliance Scorecard - https://compliancescorecard.com
Secure By Design Pledge: https://compliancescorecard.com/secure-by-design-pledge
Florida Man Points Flamethrower at Police - Gets Tased (Video): https://tinyurl.com/mu3w6mcm
Florida Man Points Flamethrower at Police - Gets Tased (Story): https://tinyurl.com/3n99whsh

People mentioned for shout-outs:

Brad Gross
Maureen (Tim's wife)
Ted Roller

=== Show Information

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Next Episode

727 Why Every MSP Needs to Focus on Nurturing Leads

Uncle Marv welcomes Jennifer Bleam, founder of MSP Sales Revolution, to discuss sales and marketing strategies for MSPs. Jennifer shares her journey from focusing solely on sales coaching to incorporating marketing due to client needs. She emphasizes the importance of knowing key metrics like average customer lifetime value and monthly recurring revenue.

Jennifer outlines her four-arm approach to marketing: branding, list-building, nurturing, and making offers. She stresses the significance of nurturing leads, a step often overlooked in traditional marketing funnels. Jennifer contrasts vendor and MSP marketing approaches, highlighting the need for MSPs to adapt strategies to their smaller scale.

The conversation touches on the balance between persistence and respect in sales follow-ups. Jennifer advocates for a "declining cadence" approach to follow-ups, always aiming to provide value. She warns against the extremes of over-pestering prospects or never following up at all.

Jennifer reveals her willingness to work with smaller MSPs (as low as 250K annual revenue), unlike many industry coaches who focus on larger companies. She explains how she adapted her services to meet the needs of these smaller businesses while still providing valuable guidance.

The episode concludes with Jennifer describing her coaching approach, which focuses on creating custom marketing and sales systems for MSPs, emphasizing genuine, human-centric strategies.

Websites and Links: