
Episode 132: Feature Audit with Brian Rhea
02/24/19 • 38 min
How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Feature Audit — Brian's tool we're talking about
- “hirebrianrhea.com”...One Year Later — Brian's article at Brad Feld's blog
- The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization
- Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit
- Userlist.io — Jane's SaaS product
- Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis
- Brian's website
- Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts
- Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library
- Follow Brian on Twitter: @brhea
Today's Sponsor
This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- Feature Audit — Brian's tool we're talking about
- “hirebrianrhea.com”...One Year Later — Brian's article at Brad Feld's blog
- The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization
- Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit
- Userlist.io — Jane's SaaS product
- Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis
- Brian's website
- Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts
- Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library
- Follow Brian on Twitter: @brhea
Today's Sponsor
This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Previous Episode

Episode 131: Design Sprint with Jonathan Courtney
Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- AJ&Smart — Jonathan's design agency
- Sprint — the original book by Jake Knapp
- Follow AJ&Smart on YouTube for hours of free instructional videos on the topic of Design Sprint
- RealtimeBoard — a tool for remote collaboration
- Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman — our previous episode on RealtimeBoard
- Lightning Decision Jam — how to run a shorter design sprint workshop
- Follow Jonathan on Instagram: @jicecream
- Product Breakfast Club — Jonathan's podcast with Jake Knapp
- Use promocode UIBREAKFAST to get €500 off the Design Sprint Masterclass
Today's Sponsor
This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Next Episode

Episode 133: SaaS Pricing with Patrick Campbell
Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
- ProfitWell — Patrick's company we're talking about
- Value Based Pricing — Patrick's talk recap from FemtoConf 2018
- Userlist.io — Jane's SaaS product
- Atlassian, Wistia, LinkedIn — some of the companies that do pricing well
- David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing
- ProfitWell, Price Intelligently — Patrick's websites
- Ask Patrick any questions at [email protected]
- Follow Patrick on Twitter: @Patticus
Today's Sponsor
This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
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